How Nationalistic Appeals Affect Foreign Luxury Brand Reputation: A Study of Ambivalent Effects
Bartikowski, Boris, Fastoso, Fernando, Gierl, Heribert
Published in Journal of business ethics (01.03.2021)
Published in Journal of business ethics (01.03.2021)
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Journal Article
Luxury cars Made-in-China: Consequences for brand positioning
Bartikowski, Boris, Fastoso, Fernando, Gierl, Heribert
Published in Journal of business research (01.09.2019)
Published in Journal of business research (01.09.2019)
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Journal Article
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris, Gierl, Heribert, Richard, Marie-Odile, Fastoso, Fernando
Published in Journal of business research (01.03.2022)
Published in Journal of business research (01.03.2022)
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Journal Article
Effects of ‘feeling right’ about website cultural congruency on regular and mobile websites
Bartikowski, Boris, Gierl, Heribert, Richard, Marie-Odile
Published in Journal of business research (01.12.2020)
Published in Journal of business research (01.12.2020)
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Journal Article
Scarcity effects on sales volume in retail
Gierl, Heribert, Plantsch, Michael, Schweidler, Janine
Published in The International review of retail, distribution and consumer research (01.02.2008)
Published in The International review of retail, distribution and consumer research (01.02.2008)
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Journal Article
The effects of positive and negative ad-evoked associations on brand attitude
Praxmarer, Sandra, Gierl, Heribert
Published in Asia Pacific journal of marketing and logistics (02.10.2009)
Published in Asia Pacific journal of marketing and logistics (02.10.2009)
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Journal Article
Can a positive mood counterbalance weak arguments in personal sales conversations?
Bambauer-Sachse, Silke, Gierl, Heribert
Published in Journal of retailing and consumer services (01.05.2009)
Published in Journal of retailing and consumer services (01.05.2009)
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Journal Article
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?: Can Advertising Elements Improve Evaluations of Brand Extensions
Bambauer-Sachse, Silke, Hüttl, Verena, Gierl, Heribert
Published in Psychology & marketing (01.02.2011)
Published in Psychology & marketing (01.02.2011)
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Journal Article