Typology of online shoppers
Keng Kau, Ah, Tang, Yingchan E, Ghose, Sanjoy
Published in The Journal of consumer marketing (01.04.2003)
Published in The Journal of consumer marketing (01.04.2003)
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Journal Article
Reward points, profit sharing, and valuable coordination mechanism in the O2O era
Yan, Ruiliang, Pei, Zhi, Ghose, Sanjoy
Published in International journal of production economics (01.09.2019)
Published in International journal of production economics (01.09.2019)
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Journal Article
Antecedents and consequences of cross-effects: An empirical analysis of omni-coupons
Ravula, Prashanth, Bhatnagar, Amit, Ghose, Sanjoy
Published in International journal of research in marketing (01.06.2020)
Published in International journal of research in marketing (01.06.2020)
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Journal Article
Do Underlying Physical Specifications of a Servicescape Matter? The Case of the Cruise Industry
Bhadauria, Amita, Bhatnagar, Amit, Ghose, Sanjoy
Published in Services marketing quarterly (02.07.2024)
Published in Services marketing quarterly (02.07.2024)
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Journal Article
Fixing another firm’s mistake: how should recovering firms react?
Bahmani, Navid, Jin, Zhenyu, Ghose, Sanjoy
Published in The Journal of consumer marketing (14.01.2020)
Published in The Journal of consumer marketing (14.01.2020)
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Journal Article
Bundling products to success: The influence of complementarity and advertising
Yan, Ruiliang, Myers, Chris, Wang, John, Ghose, Sanjoy
Published in Journal of retailing and consumer services (01.01.2014)
Published in Journal of retailing and consumer services (01.01.2014)
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Journal Article
Isolating strategy effectiveness of brands in an emerging market: A choice modeling approach
Ghose, Sanjoy, Heiman, Amir, Lowengart, Oded
Published in The journal of brand management (01.03.2017)
Published in The journal of brand management (01.03.2017)
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Journal Article