by Ghose, Sanjoy
Published in European journal of marketing (01.10.1994)

by Ghose, Sanjoy
Published in European journal of marketing (01.01.1994)

by Weaver, Matthew D, Ghose, Sanjoy, Kingman, James, Hurley, Jay, Saake, Jeffrey
Year of Publication 25.04.2023

by Ghose, Sanjoy, Dou, Wenyu
Published in Journal of advertising research (01.03.1998)

by Ghose, Sanjoy, Lowengart, Oded
Published in Journal of targeting, measurement and analysis for marketing (01.08.2001)

by COCHRAN DUSTIN, GHOSE SANJOY
Year of Publication 19.06.2014

by HURLEY, Jay, SAAKE, Jeffrey, WEAVER, Matthew D, GHOSE, Sanjoy, KINGMAN, James
Year of Publication 26.08.2021

by Weaver, Matthew D, Ghose, Sanjoy, Kingman, James, Hurley, Jay, Saake, Jeffrey
Year of Publication 27.04.2021

by Weaver, Matthew D, Ghose, Sanjoy, Kingman, James, Hurley, Jay, Saake, Jeffrey
Year of Publication 07.07.2020

by Biswas, Abhijit, Krishnan, Ram, Keen, Cherie, Wetzels, Martin, Ruyter, Ko de, Feinberg, Richard, Sharma, Arun, Sheth, Jagdish N, Grewal, Dhruv, Iyer, Gopalkrishnan R, Levy, Michael, Chatterjee, Patrali, Biswas, Dipayan, Langenderfer, Jeff, Cook, Don Lloyd, Rohm, Andrew J, Swaminathan, Vanitha, Bhatnagar, Amit, Ghose, Sanjoy, Garbarino, Ellen, Strahilevitz, Michal, Thakor, Mrugank V, Borsuk, Wendy, Kalamas, Maria, Rosen, Deborah E, Purinton, Elizabeth, Dailey, Lynn
Published in Journal of business research (01.07.2004)

by Ghose, Sanjoy
Published in Recherche et applications en marketing (01.12.1999)

by Ghose, Sanjoy
Published in Recherche et applications en marketing (01.12.1999)

by Weaver, Matthew D, Ghose, Sanjoy, Kingman, James, Hurley, Jay, Saake, Jeffrey
Year of Publication 07.11.2019

by Weaver, Matthew D, Ghose, Sanjoy, Kingman, James, Hurley, Jay, Saake, Jeffrey
Year of Publication 24.10.2019

by Ghose, S, Lowengart, O
Published in The journal of brand management (01.09.2001)

by Weaver, Matthew D, Ghose, Sanjoy, Kingman, James, Hurley, Jay, Saake, Jeffrey
Year of Publication 09.07.2019

by Dasgupta, Chanda Ghose, Dispensa, Gary S., Ghose, Sanjoy
Published in International journal of forecasting (01.09.1994)

by Weaver, Matthew D, Ghose, Sanjoy, Kingman, James, Hurley, Jay, Saake, Jeffrey
Year of Publication 28.05.2019

by Weaver, Matthew D, Ghose, Sanjoy, Hurley, Jay, Kingman, James, Poliquin, Thomas, Cochran, Dustin, Bowers, David, Grigsby, Bryant
Year of Publication 24.03.2020

by HURLEY, Jay, SAAKE, Jeffrey, WEAVER, Matthew D, GHOSE, Sanjoy, KINGMAN, James
Year of Publication 14.02.2019