Brand trust and engagement in social commerce
George, Ajimon, Joseph, Ajay, Abraham, Mathew, Joseph, Eric Thomas
Published in International journal of consumer studies (01.09.2023)
Published in International journal of consumer studies (01.09.2023)
Get full text
Journal Article
A Conceptual Framework of Antecedents of Service Loyalty in Health Care: Patients’ Perspective
George, Ajimon, Sahadevan, Jobin
Published in IIM Kozhikode society & management review (01.01.2019)
Published in IIM Kozhikode society & management review (01.01.2019)
Get full text
Journal Article