by George, Ajimon
Published in IIMB management review (01.12.2018)

by George, Ajimon, Sunny, Prajod
Published in IIM Kozhikode society & management review (01.01.2021)

by George, Ajimon, Sahadevan, Jobin
Published in Rajagiri Management Journal (01.01.2024)

by George, Ajimon, Joseph, Ajay, Abraham, Mathew, Joseph, Eric Thomas
Published in International journal of consumer studies (01.09.2023)

by George, Ajimon, Sahadevan, Jobin
Published in IIM Kozhikode society & management review (01.01.2019)

by George, Ajimon, Sunny, Prajod
Published in Journal of financial services marketing (01.12.2023)

by George, Ajimon
Published in IIM Kozhikode society & management review (01.07.2017)

by George, Ajimon, Nair, Amal S.
Published in Vision (New Delhi, India) (04.04.2022)

by George, Ajimon, Kumar, G. S. Gireesh
Published in Decision (Calcutta) (01.03.2014)

by George, Ajimon, Kumar, G.S. Gireesh
Published in Global business review (01.12.2013)

by George, Ajimon
Published in The ICFAI journal of bank management (01.08.2018)

by George, Ajimon, Kumar, G.S. Gireesh
Published in Vision (New Delhi, India) (01.12.2015)

by George, Ajimon, Gireeshkumar, G S
Published in The ICFAI journal of bank management (01.08.2012)