Technological Opportunism and Radical Technology Adoption: An Application to E-Business
Srinivasan, Raji, Lilien, Gary L., Rangaswamy, Arvind
Published in Journal of marketing (01.07.2002)
Published in Journal of marketing (01.07.2002)
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Journal Article
The Total Product Design Concept and an Application to the Auto Market
Srinivasan, Raji, Lilien, Gary L., Rangaswamy, Arvind, Pingitore, Gina M., Seldin, Daniel
Published in The Journal of product innovation management (01.12.2012)
Published in The Journal of product innovation management (01.12.2012)
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Journal Article
Performance Assessment of the Lead User Idea-Generation Process for New Product Development
Lilien, Gary L, Morrison, Pamela D, Searls, Kathleen, Sonnack, Mary, Hippel, Eric von
Published in Management science (01.08.2002)
Published in Management science (01.08.2002)
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Journal Article
Purchasing Managers' Perceived Bias in Supplier-Selected Referrals
Hada, Mahima, Grewal, Rajdeep, Lilien, and Gary L.
Published in The journal of supply chain management (01.10.2013)
Published in The journal of supply chain management (01.10.2013)
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Journal Article
First in, First out? The Effects of Network Externalities on Pioneer Survival
Srinivasan, Raji, Lilien, Gary L., Rangaswamy, Arvind
Published in Journal of marketing (01.01.2004)
Published in Journal of marketing (01.01.2004)
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Journal Article
Within-Seller and Buyer–Seller Network Structures and Key Account Profitability
Gupta, Aditya, Kumar, Alok, Grewal, Rajdeep, Lilien, Gary L.
Published in Journal of marketing (01.01.2019)
Published in Journal of marketing (01.01.2019)
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Journal Article
Performance implications of deploying marketing analytics
Germann, Frank, Lilien, Gary L., Rangaswamy, Arvind
Published in International journal of research in marketing (01.06.2013)
Published in International journal of research in marketing (01.06.2013)
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Journal Article
Horizontal Referrals in B2B Markets
Hada, Mahima, De Bruyn, Arnaud, Lilien, Gary L.
Published in Journal of marketing research (01.02.2024)
Published in Journal of marketing research (01.02.2024)
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Journal Article
Strategic Manipulation of University Rankings, the Prestige Effect, and Student University Choice
Dearden, James A., Grewal, Rajdeep, Lilien, Gary L.
Published in Journal of marketing research (01.08.2019)
Published in Journal of marketing research (01.08.2019)
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Journal Article
Do Retailers Benefit from Deploying Customer Analytics?
Germann, Frank, Lilien, Gary L., Fiedler, Lars, Kraus, Matthias
Published in Journal of retailing (01.12.2014)
Published in Journal of retailing (01.12.2014)
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Journal Article
The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads
Sabnis, Gaurav, Chatterjee, Sharmila C., Grewal, Rajdeep, Lilien, Gary L.
Published in Journal of marketing (01.01.2013)
Published in Journal of marketing (01.01.2013)
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Journal Article
How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations
Kayande, Ujwal, De Bruyn, Arnaud, Lilien, Gary L, Rangaswamy, Arvind, van Bruggen, Gerrit H
Published in Information systems research (01.12.2009)
Published in Information systems research (01.12.2009)
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Journal Article