Television ad-skipping, consumption complementarities and the consumer demand for advertising
Tuchman, Anna E., Nair, Harikesh S., Gardete, Pedro M.
Published in Quantitative marketing and economics (01.06.2018)
Published in Quantitative marketing and economics (01.06.2018)
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Journal Article
Refocusing loyalty programs in the era of big data: a societal lens paradigm
Stourm, Valeria, Neslin, Scott A., Bradlow, Eric T., Breugelmans, Els, Chun, So Yeon, Gardete, Pedro, Kannan, P. K., Kopalle, Praveen, Park, Young-Hoon, Amariles, David Restrepo, Thomadsen, Raphael, Liu-Thompkins, Yuping, Venkatesan, Rajkumar
Published in Marketing letters (01.12.2020)
Published in Marketing letters (01.12.2020)
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Journal Article
Multiplicity of equilibria and information structures in empirical games: challenges and prospects: Session at the 9th Triennial Choice Symposium
Borkovsky, Ron N., Ellickson, Paul B., Gordon, Brett R., Aguirregabiria, Victor, Gardete, Pedro, Grieco, Paul, Gureckis, Todd, Ho, Teck-Hua, Mathevet, Laurent, Sweeting, Andrew
Published in Marketing letters (01.06.2015)
Published in Marketing letters (01.06.2015)
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Journal Article
Multiplicity of equilibria and information structures in empirical games: challenges and prospects
Borkovsky, Ron N, Ellickson, Paul B, Gordon, Brett R, Aguirregabiria, Victor, Gardete, Pedro, Grieco, Paul, Gureckis, Todd, Ho, Teck-hua, Mathevet, Laurent, Sweeting, Andrew
Published in Marketing letters (01.06.2015)
Published in Marketing letters (01.06.2015)
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Journal Article
Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm
Stourm, Valeria, Neslin, Scott, Bradlow, Eric, Breugelmans, Els, So Yeon Chun, Gardete, Pedro, Kannan, P K, Kopalle, Praveen K, Young-Hoon, Park, Restrepo-Amariles, David, Thomadsen, Raphael, Yupin
Published in IDEAS Working Paper Series from RePEc (01.01.2020)
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Published in IDEAS Working Paper Series from RePEc (01.01.2020)
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