The IMC mixes that trucking managers use
Garber, Jr, Lawrence L, Kim, Kacy, Dotson, Michael J
Published in The Journal of business & industrial marketing (16.12.2020)
Published in The Journal of business & industrial marketing (16.12.2020)
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Journal Article
The Effects of Analogous Food Color on Perceived Flavor: A Factorial Investigation
Garber, Lawrence L., Hyatt, Eva M., Nafees, Lubna
Published in Journal of food products marketing (18.05.2016)
Published in Journal of food products marketing (18.05.2016)
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Journal Article
HYPOTHESES OF EQUIVALENCE AND THEIR TESTING
Garber, Lawrence L., Boya, Ünal Ö., Hyatt, Eva M.
Published in Journal of marketing theory and practice (03.07.2018)
Published in Journal of marketing theory and practice (03.07.2018)
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Journal Article
The Effects of Food Color on Perceived Flavor
Garber, Lawrence L., Hyatt, Eva M., Starr, Richard G.
Published in Journal of marketing theory and practice (01.10.2000)
Published in Journal of marketing theory and practice (01.10.2000)
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Journal Article
The Association between Learning and Learning Style in Instructional Marketing Games
Garber, Lawrence L., Hyatt, Eva M., Boya, Ünal Ö., Ausherman, Babs
Published in Marketing education review (01.07.2012)
Published in Marketing education review (01.07.2012)
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Journal Article
Motivations to buy organic food in emerging markets: An exploratory study of urban Indian millennials
Nafees, Lubna, Hyatt, Eva M., Garber, Lawrence L., Das, Neel, Boya, Ünal Ö.
Published in Food quality and preference (01.03.2022)
Published in Food quality and preference (01.03.2022)
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Journal Article
The Effects of Food Color on Perceived Flavor: A Factorial Investigation in India
Garber, Lawrence L., Hyatt, Eva M., Nafees, Lubna
Published in Journal of food products marketing (16.11.2016)
Published in Journal of food products marketing (16.11.2016)
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Journal Article
The Use of Promotional Tools in the Motor Carrier Industry: An Exploratory Study
MacLEOD, MARY D., GARBER, LAWRENCE L., DOTSON, MICHAEL J., CHAMBERS, TERRY M.
Published in Transportation journal (01.04.1999)
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Published in Transportation journal (01.04.1999)
Journal Article
Measuring consumer response to food products
Garber, Lawrence L., Hyatt, Eva M., Starr, Richard G.
Published in Food quality and preference (2003)
Published in Food quality and preference (2003)
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Journal Article
Determinants of Consumer Attitudes toward Brand Extensions: An Experimental Study
Iyer, Shobha G, Banerjee, Bibek, Garber, Lawrence L
Published in International journal of management (01.09.2011)
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Published in International journal of management (01.09.2011)
Journal Article
Does Visual Package Clutter Obscure the Communicabilty of Food Package Shape?
Garber, Lawrence L., Hyatt, Eva M., Boya, Ünal Ö.
Published in Journal of food products marketing (14.08.2008)
Published in Journal of food products marketing (14.08.2008)
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Journal Article
Placing Food Color Experimentation into a Valid Consumer Context
Garber, Lawrence L., Hyatt, Eva M., Starr, Richard G.
Published in Journal of food products marketing (01.09.2001)
Published in Journal of food products marketing (01.09.2001)
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Journal Article
Reply to commentaries on
Garber, Lawrence L, Hyatt, Eva M, Starr, Richard G
Published in Food quality and preference (01.01.2003)
Published in Food quality and preference (01.01.2003)
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