Factors influencing Chinese youth consumers' acceptance of mobile marketing
Gao, Tao (Tony), Sultan, Fareena, Rohm, Andrew J.
Published in The Journal of consumer marketing (02.11.2010)
Published in The Journal of consumer marketing (02.11.2010)
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Journal Article
Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao (Tony), Rohm, Andrew J., Sultan, Fareena, Pagani, Margherita
Published in Journal of business research (01.12.2013)
Published in Journal of business research (01.12.2013)
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Journal Article
Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets
Sultan, Fareena, Rohm, Andrew J., Gao, Tao (Tony)
Published in Journal of interactive marketing (01.11.2009)
Published in Journal of interactive marketing (01.11.2009)
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Journal Article
Developing a measure to capture marketing faculty's perceptions of unethical behavior
Gao, Tao (Tony), Sirgy, M. Joseph, Johar, J.S.
Published in Journal of business research (01.04.2010)
Published in Journal of business research (01.04.2010)
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Journal Article
Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J., Gao, Tao (Tony), Sultan, Fareena, Pagani, Margherita
Published in Business horizons (01.09.2012)
Published in Business horizons (01.09.2012)
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Journal Article
Effects of Social Bonding in Business-to-Business Relationships
Schakett, Tammy, Flaschner, Alan, Gao, Tao (Tony), El-Ansary, Adel
Published in Journal of relationship marketing (Binghamton, N.Y.) (01.10.2011)
Published in Journal of relationship marketing (Binghamton, N.Y.) (01.10.2011)
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Journal Article