by Zhou, Kevin Zheng, Gao, Gerald Yong, Zhao, Hongxin
Published in Administrative science quarterly (01.06.2017)

by Gao, Gerald Yong, Xie, En, Zhou, Kevin Zheng
Published in Journal of operations management (01.05.2015)

by Gao, Gerald Yong, Wang, Danny Tan, Che, Yi
Published in Journal of international business studies (01.10.2018)

by Murray, Janet Y., Gao, Gerald Yong, Kotabe, Masaaki
Published in Journal of the Academy of Marketing Science (01.04.2011)

by Ju, Min, Gao, Gerald Yong
Published in International marketing review (04.08.2022)

by Ju, Min, Gao, Gerald Yong
Published in Journal of innovation & knowledge (01.10.2024)

by Ju, Min, Murray, Janet Y., Gao, Gerald Yong, Kotabe, Masaaki
Published in Journal of world business : JWB (01.12.2019)

by Gao, Gerald Yong, Zhou, Kevin Zheng, Yim, Chi Kin (Bennett)
Published in International journal of research in marketing (01.03.2007)

by Zhou, Kevin Zheng, Gao, Gerald Yong, Yang, Zhilin, Zhou, Nan
Published in Journal of business research (01.08.2005)

by Yang, Dorothy Liu, Ju, Min, Gao, Gerald Yong
Published in International marketing review (09.11.2015)

by Ju, Min, Murray, Janet Y., Kotabe, Masaaki, Gao, Gerald Yong
Published in Journal of world business : JWB (01.10.2011)

by Murray, Janet Y., Gao, Gerald Yong, Kotabe, Masaaki, Zhou, Nan
Published in Journal of international marketing (East Lansing, Mich.) (01.12.2007)

by Ju, Min, Gao, Gerald Yong
Published in Journal of International Marketing (01.01.2017)

by Gao, Gerald Yong, Pan, Yigang
Published in Journal of international business studies (01.12.2010)

by Gao, Gerald Yong, Murray, Janet Y, Kotabe, Masaaki, Lu, Jiangyong
Published in Journal of international business studies (01.04.2010)

by Gao, Gerald Yong, Pan, Yigang, Tse, David K., Yim, Chi Kin (Bennett)
Published in Journal of international marketing (East Lansing, Mich.) (01.06.2006)

by Yang, Dorothy Liu, Ju, Min, Gao, Gerald Yong
Published in International marketing review (09.11.2015)

by Ju, Min, Zhou, Kevin Zheng, Gao, Gerald Yong, Lu, Jiangyong
Published in Journal of international marketing (East Lansing, Mich.) (01.01.2013)

by Murray, Janet Y., Ju, Min, Gao, Gerald Yong
Published in Journal of international marketing (East Lansing, Mich.) (01.01.2012)

by Gao, Gerald Yong, Lu, Jiangyong, Kotabe, Masaaki, Murray, Janet Y
Published in Journal of international business studies (01.08.2010)