Covid-19 and Advertising: The Case for a Paradigm Shift
Gangadharbatla, Harsha
Published in Journal of current issues and research in advertising (02.01.2021)
Published in Journal of current issues and research in advertising (02.01.2021)
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Journal Article
Psychophysiological Responses to Background Brand Placements in Video Games
Gangadharbatla, Harsha, Bradley, Samuel, Wise, Wesley
Published in Journal of advertising (01.04.2013)
Published in Journal of advertising (01.04.2013)
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Journal Article
Facebook versus television: Advertising value perceptions among females
Logan, Kelty, Bright, Laura F, Gangadharbatla, Harsha
Published in Journal of research in interactive marketing (01.01.2012)
Published in Journal of research in interactive marketing (01.01.2012)
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Journal Article
GREENWASHING: A CONSUMER PERSPECTIVE
Nyilasy, Gergely, Gangadharbatla, Harsha, Paladino, Angela
Published in Economics & sociology (2012)
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Published in Economics & sociology (2012)
Journal Article