Value co-creation in B-to-B environments
Berenguer-Contrí, Gloria, Gallarza, Martina G, Ruiz-Molina, Maria-Eugenia, Gil-Saura, Irene
Published in The Journal of business & industrial marketing (19.06.2020)
Published in The Journal of business & industrial marketing (19.06.2020)
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Journal Article
Emotions and visitors’ satisfaction at a museum
Del Chiappa, Giacomo, Andreu, Luisa, G. Gallarza, Martina
Published in Consumer Behavior in Tourism and Hospitality (30.09.2014)
Published in Consumer Behavior in Tourism and Hospitality (30.09.2014)
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Journal Article
A multidimensional service-value scale based on Holbrook’s typology of customer value: Bridging the gap between the concept and its measurement
Gallarza, Martina G., Arteaga, Francisco, Del Chiappa, Giacomo, Gil-Saura, Irene, Holbrook, Morris B.
Published in Journal of service management (01.01.2017)
Published in Journal of service management (01.01.2017)
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Journal Article
Las condiciones explicativas de la lealtad del cliente en las relaciones comerciales B2B
Granados-Payán, Juan Carlos, Pedraza-Rodríguez, José Antonio, Pérez, Leonor M., Gallarza, Martina G.
Published in Innovar : revista de ciencias administrativas y sociales (01.01.2022)
Published in Innovar : revista de ciencias administrativas y sociales (01.01.2022)
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Journal Article
The value of value: Further excursions on the meaning and role of customer value
Gallarza, Martina G., Gil-Saura, Irene, Holbrook, Morris B.
Published in Journal of consumer behaviour (01.07.2011)
Published in Journal of consumer behaviour (01.07.2011)
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Journal Article
Value Co-Creation and Satisfaction in B2B Context: A Triadic Study in the Furniture Industry
Sales-Vivó, Vicente, Gil-Saura, Irene, Gallarza, Martina G.
Published in Sustainability (01.01.2021)
Published in Sustainability (01.01.2021)
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Journal Article
Value dimensions in consumers’ experience: Combining the intra- and inter-variable approaches in the hospitality sector
Gallarza, Martina G., Arteaga, Francisco, Del Chiappa, Giacomo, Gil-Saura, Irene
Published in International journal of hospitality management (01.05.2015)
Published in International journal of hospitality management (01.05.2015)
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Journal Article
Adding dynamicity to consumer value dimensions: An exploratory approach to intrinsic values and value outcomes in the hotel industry
Sánchez-Fernández, Raquel, Gallarza, Martina G., Arteaga, Francisco
Published in International journal of contemporary hospitality management (10.02.2020)
Published in International journal of contemporary hospitality management (10.02.2020)
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Journal Article
Live streaming shopping as a new retail format: insights from a qualitative study of consumers and retailers
Picot-Coupey, Karine, Bouragba, Younes, Collin Lachaud, Isabelle, Gallarza, Martina G., Ouazzani, Yacine
Published in International journal of retail & distribution management (27.11.2023)
Published in International journal of retail & distribution management (27.11.2023)
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Journal Article
Consumer value of virtual music festivals
Gallarza, Martina G., Tubillejas‐Andrés, Berta, Samartin, Kayla
Published in International journal of consumer studies (01.09.2023)
Published in International journal of consumer studies (01.09.2023)
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Journal Article
Consumer value in tourism: a perspective article
Gallarza, Martina G, Gil Saura, Irene
Published in Tourism review (Association internationale d'experts scientifiques du tourisme) (20.02.2020)
Published in Tourism review (Association internationale d'experts scientifiques du tourisme) (20.02.2020)
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Journal Article
Using travel blogs to explore the image of Romania as an emerging tourism destination
Lupu, Cristina, Rodrigues, Ana-Isabel, Gallarza, Martina
Published in European Journal of Tourism Research (01.01.2023)
Published in European Journal of Tourism Research (01.01.2023)
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Journal Article