THE PROPENSITY OF SMEs REGARDING THE USAGE OF TECHNOLOGY ENABLED MARKETING CHANNELS: EVIDENCE FROM THE CZECH, SLOVAK AND HUNGARIAN SMEs
Vavrecka, Vladimir, Zauskova, Anna, Privara, Andrej, Civelek, Mehmet, Gajdka, Krzysztof
Published in Transformations in Business & Economics (01.01.2021)
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Published in Transformations in Business & Economics (01.01.2021)
Journal Article
Success Factors for Product Development and New Product Launch Projects
Fabo, Ladislav, Chovanova Supekova, Sona, Durda, Lukas, Gajdka, Krzysztof
Published in Marketynh i menedz͡h︡ment innovat͡s︡iĭ (01.01.2023)
Published in Marketynh i menedz͡h︡ment innovat͡s︡iĭ (01.01.2023)
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Journal Article
ENGAGING CUSTOMERS ON FACEBOOK COFFEE SHOPS' BRAND-FAN PAGES: Ferencakova, L., Gajdka, K., Netek, V. & Kapoun, P. (2020). Engaging Customers on Facebook Coffee Shops' Brand-Fan Pages. International Journal of Entrepreneurial Knowledge, 8(1), 65-75. doi: 10.37335/ijek.v8i1.110
Ferencakova, Lucia, Gajdka, Krzysztof, Netek, Vaclav, Kapoun, Pavel
Published in International journal of entrepreneurial knowledge (30.06.2020)
Published in International journal of entrepreneurial knowledge (30.06.2020)
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Journal Article
Promoting Sustainable Tourist Behavior through Promotional Marketing
Devkota, Niranjan, Gajdka, Krzysztof, Siwakoti, Roshan, Klimova, Monika, Dhakal, Krishna
Published in Journal of Tourism and Services (01.01.2023)
Published in Journal of Tourism and Services (01.01.2023)
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Journal Article
GENERATION Z'S SOCIAL NETWORKS BEHAVIOR: IMPLICATIONS FOR CYBER SCREENING IN HR MANAGEMENT
Holúbek, Jakub, Ferenčákova, Lucia, Gajdka, Krzysztof, Žufan, Jan
Published in Polish Journal of Management Studies (01.01.2024)
Published in Polish Journal of Management Studies (01.01.2024)
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Journal Article
Building computer system for musical school with CSM Plone
Gajdka, Krzysztof, Zabierowski, Wojciech, Napieralski, Andrzej
Published in 2008 International Conference on "Modern Problems of Radio Engineering, Telecommunications and Computer Science" (TCSET) (01.02.2008)
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Published in 2008 International Conference on "Modern Problems of Radio Engineering, Telecommunications and Computer Science" (TCSET) (01.02.2008)
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