How artificial intelligence will change the future of marketing
Davenport, Thomas, Guha, Abhijit, Grewal, Dhruv, Bressgott, Timna
Published in Journal of the Academy of Marketing Science (01.01.2020)
Published in Journal of the Academy of Marketing Science (01.01.2020)
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Journal Article
Recalibrating 3D ConvNets With Project & Excite
Rickmann, Anne-Marie, Guha Roy, Abhijit, Sarasua, Ignacio, Wachinger, Christian
Published in IEEE transactions on medical imaging (01.07.2020)
Published in IEEE transactions on medical imaging (01.07.2020)
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Journal Article
ReLayNet: retinal layer and fluid segmentation of macular optical coherence tomography using fully convolutional networks
Roy, Abhijit Guha, Conjeti, Sailesh, Karri, Sri Phani Krishna, Sheet, Debdoot, Katouzian, Amin, Wachinger, Christian, Navab, Nassir
Published in Biomedical optics express (01.08.2017)
Published in Biomedical optics express (01.08.2017)
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Journal Article
Generative AI and Marketing Education: What the Future Holds
Guha, Abhijit, Grewal, Dhruv, Atlas, Stephen
Published in Journal of marketing education (01.04.2024)
Published in Journal of marketing education (01.04.2024)
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Journal Article
Hexokinase 2 is a key mediator of aerobic glycolysis and promotes tumor growth in human glioblastoma multiforme
Wolf, Amparo, Agnihotri, Sameer, Micallef, Johann, Mukherjee, Joydeep, Sabha, Nesrin, Cairns, Rob, Hawkins, Cynthia, Guha, Abhijit
Published in The Journal of experimental medicine (14.02.2011)
Published in The Journal of experimental medicine (14.02.2011)
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Journal Article
Celebrity endorsements in emerging markets: Align endorsers with brands or with consumers?
Roy, Subhadip, Guha, Abhijit, Biswas, Abhijit, Grewal, Dhruv
Published in Journal of international business studies (01.04.2019)
Published in Journal of international business studies (01.04.2019)
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Journal Article
Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media
Umashankar, Nita, Grewal, Dhruv, Guha, Abhijit, Bohling, Timothy R.
Published in Journal of marketing research (01.04.2024)
Published in Journal of marketing research (01.04.2024)
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Journal Article
‘Squeeze & excite’ guided few-shot segmentation of volumetric images
Guha Roy, Abhijit, Siddiqui, Shayan, Pölsterl, Sebastian, Navab, Nassir, Wachinger, Christian
Published in Medical image analysis (01.01.2020)
Published in Medical image analysis (01.01.2020)
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Journal Article