Exponentially weighted moving average charts for detecting concept drift
Ross, Gordon J., Adams, Niall M., Tasoulis, Dimitris K., Hand, David J.
Published in Pattern recognition letters (01.01.2012)
Published in Pattern recognition letters (01.01.2012)
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Journal Article
Conceptualising the (dis)abling marketplace through value creation and destruction
Zainuddin, Nadia, Randle, Melanie, Gordon, Ross, Dolnicar, Sara
Published in Journal of marketing management (23.03.2024)
Published in Journal of marketing management (23.03.2024)
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Journal Article
Critical social marketing: towards emancipation?
Gordon, Ross, Spotswood, Fiona, Dibb, Sally
Published in Journal of marketing management (24.07.2022)
Published in Journal of marketing management (24.07.2022)
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Journal Article
Consumer-dominant social marketing: a definition and explication
Anker, Thomas Boysen, Gordon, Ross, Zainuddin, Nadia
Published in European journal of marketing (03.01.2022)
Published in European journal of marketing (03.01.2022)
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Journal Article