Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda
Mantrala, Murali K., Levy, Michael, Kahn, Barbara E., Fox, Edward J., Gaidarev, Peter, Dankworth, Bill, Shah, Denish
Published in Journal of retailing (01.03.2009)
Published in Journal of retailing (01.03.2009)
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