Brand magnification: when brands help people reconstruct their lives
Fuschillo, Gregorio, Cayla, Julien, Cova, Bernard
Published in European journal of marketing (06.04.2022)
Published in European journal of marketing (06.04.2022)
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Journal Article
Consumer Sovereignty and the Ethics of Recognition
Bhatnagar, Kushagra, Cayla, Julien, Dion, Delphine, Fuschillo, Gregorio
Published in Journal of business ethics (01.06.2024)
Published in Journal of business ethics (01.06.2024)
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Journal Article
Brand Movement
Fuschillo, Gregorio, Bertilsson, Jon, Lucarelli, Andrea
Published in Advances in Consumer Research (01.01.2018)
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Published in Advances in Consumer Research (01.01.2018)
Conference Proceeding
Zoom sur l’autoproduction du consommateur
Cova, Bernard, Ezan, Pascale, Fuschillo, Gregorio
Published in Revue française de gestion (28.07.2013)
Published in Revue française de gestion (28.07.2013)
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Journal Article
Zooming in on the consumer's active role
Cova, Bernard, Ezan, Pascale, Fuschillo, Gregorio
Published in Revue française de gestion (01.06.2013)
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Published in Revue française de gestion (01.06.2013)
Journal Article
Prosumerismo ei discorsi di marketing
Fuschillo, Gregorio, Cova, Veronique, Cova, Bernard
Published in IDEAS Working Paper Series from RePEc (01.01.2012)
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Published in IDEAS Working Paper Series from RePEc (01.01.2012)
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