by Mikkonen, Ilona, Moisander, Johanna, Fırat, A. Fuat
Published in Consumption, markets and culture (01.03.2011)

by Thøger Christensen, Lars, Fuat F rat, A, Torp, Simon
Published in European journal of marketing (04.04.2008)

by Thøger Christensen, Lars, Fuat F rat, A., Cornelissen, Joep
Published in Corporate communications (08.05.2009)

by Dholakia, Nikhilesh, Fuat F rat, A.
Published in Critical perspectives on international business (01.04.2006)