The Effect of Customer Orientation on Smaller Sized Service Firms and on the Market: A Multilevel Application Embracing Firms and Customers
Isabel Polo Peña, Ana, Jamilena, Dolores María Frías, Molina, Miguel Ángel Rodríguez
Published in Journal of small business management (01.04.2016)
Published in Journal of small business management (01.04.2016)
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Journal Article
Antecedents of loyalty toward rural hospitality enterprises: The moderating effect of the customer's previous experience
Polo Peña, Ana Isabel, Frías Jamilena, Dolores María, Rodríguez Molina, Miguel Ángel
Published in International journal of hospitality management (01.09.2013)
Published in International journal of hospitality management (01.09.2013)
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Journal Article
The moderating role of past experience in the formation of a tourist destination's image and in tourists' behavioural intentions
Rodríguez Molina, Miguel Ángel, Frías-Jamilena, Dolores-María, Castañeda-García, Jose Alberto
Published in Current issues in tourism (01.03.2013)
Published in Current issues in tourism (01.03.2013)
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Journal Article
Value co-creation via information and communications technology
Peña, Ana Isabel Polo, Jamilena, Dolores María Frías, Molina, Miguel Ángel Rodríguez
Published in The Service industries journal (01.01.2014)
Published in The Service industries journal (01.01.2014)
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Journal Article
The Effect of Value-Creation on Consumer-Based Destination Brand Equity
Frías Jamilena, Dolores María, Polo Peña, Ana Isabel, Rodríguez Molina, Miguel Ángel
Published in Journal of travel research (01.11.2017)
Published in Journal of travel research (01.11.2017)
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Journal Article
Market Orientation Adoption among Rural Tourism Enterprises: The Effect of the Location and Characteristics of the Firm
Polo Peña, Ana Isabel, Chica Olmo, Jorge, Frías Jamilena, Dolores María, Rodríguez Molina, Miguel Ángel
Published in The international journal of tourism research (01.01.2015)
Published in The international journal of tourism research (01.01.2015)
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Journal Article
Validation of a market orientation adoption scale in rural tourism enterprises. Relationship between the characteristics of the enterprise and extent of market orientation adoption
Polo Peña, Ana Isabel, Jamilena, Dolores María Frías, Molina, Miguel Ángel Rodríguez
Published in International journal of hospitality management (01.03.2012)
Published in International journal of hospitality management (01.03.2012)
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Journal Article