Grocery Shopping before, during and after the Pandemic: A Qualitative Study
Bridges, Eileen, Fowler, Kendra
Published in Family and consumer sciences research journal (01.09.2022)
Published in Family and consumer sciences research journal (01.09.2022)
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Journal Article
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L., Fowler, Kendra, Taheran, Faegheh
Published in Psychology & marketing (01.01.2024)
Published in Psychology & marketing (01.01.2024)
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Journal Article
Consumer innovativeness: Impact on expectations, perceptions, and choice among retail formats
Fowler, Kendra, Bridges, Eileen
Published in Journal of retailing and consumer services (01.11.2010)
Published in Journal of retailing and consumer services (01.11.2010)
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Journal Article