Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea, Jin, Zhongqi, Gupta, Suraksha, Foroudi, Mohammad M., Kitchen, Philip J.
Published in Journal of business research (01.08.2018)
Published in Journal of business research (01.08.2018)
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Journal Article
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T.C, Foroudi, Pantea, Gupta, Suraksha, Kitchen, Philip J, Foroudi, Mohammad M
Published in European journal of marketing (01.01.2017)
Published in European journal of marketing (01.01.2017)
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Journal Article
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea, Dinnie, Keith, Kitchen, Philip J, Melewar, T. C, Foroudi, Mohammad M
Published in European journal of marketing (01.01.2017)
Published in European journal of marketing (01.01.2017)
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Journal Article
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea, Cuomo, Maria Teresa, Foroudi, Mohammad M., Katsikeas, Constantine S., Gupta, Suraksha
Published in Journal of business research (01.05.2020)
Published in Journal of business research (01.05.2020)
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Journal Article
Nations as brands: Cinema's place in the branding role
Gupta, Shashwat, Foroudi, Mohammad M., Väätänen, Juha, Gupta, Suraksha, Tiu Wright, Len
Published in Journal of business research (01.08.2020)
Published in Journal of business research (01.08.2020)
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Journal Article
Continuance interaction intention in retailing
Foroudi, Pantea, Cuomo, Maria Teresa, Foroudi, Mohammad M
Published in Information technology & people (West Linn, Or.) (19.06.2020)
Published in Information technology & people (West Linn, Or.) (19.06.2020)
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Journal Article
Evaluating the impact of corporate logos towards corporate reputation
Foroudi, Pantea, Hafeez, Khalid, Foroudi, Mohammad M
Published in Qualitative market research (10.04.2017)
Published in Qualitative market research (10.04.2017)
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Journal Article
Evaluating the impact of corporate logos towards corporate reputation: A case of Persia and Mexico
Foroudi, Pantea, Hafeez, Khalid, Foroudi, Mohammad M.
Published in Qualitative market research (01.01.2017)
Published in Qualitative market research (01.01.2017)
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Journal Article
Relationship between corporate identity, place architecture and identification
Foroudi, Mohammad M, Balmer, John M.T, Chen, Weifeng, Foroudi, Pantea
Published in Qualitative market research (11.11.2019)
Published in Qualitative market research (11.11.2019)
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Journal Article
A framework of place branding, place image, and place reputation
Foroudi, Pantea, Gupta, Suraksha, Kitchen, Philip, Foroudi, Mohammad M, Nguyen, Bang
Published in Qualitative market research (11.04.2016)
Published in Qualitative market research (11.04.2016)
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Journal Article
Against the Odds: Consequences of Social Media in B2B and B2C
Foroudi, Pantea, Marvi, Reza, Foroudi, Mohammad M., Ziyadin, Sayabek, Munkhbat, Solongo
Published in Beyond Multi-channel Marketing (17.06.2020)
Published in Beyond Multi-channel Marketing (17.06.2020)
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Book Chapter