Search Results - "Followers" :: K.UTB vyhledávací portál

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Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers’ well-being

by Barari, Mojtaba
Published in Marketing intelligence & planning (07.11.2023)

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“They bought it, therefore I will buy it”: The effects of peer users' conversion as sales performance and entrepreneurial sellers' number of followers as relationship performance in mobile social commerce

by Jin, Seunga Venus, Youn, Seounmi
Published in Computers in human behavior (01.06.2022)

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Behind influencer marketing: key marketing decisions and their effects on followers' responses

by Martínez-López, Francisco J., Anaya-Sánchez, Rafael, Fernández Giordano, Marisel, Lopez-Lopez, David
Published in Journal of marketing management (03.05.2020)

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The subject of scientific art history according to Riegl ... and his followers

by Vidrih, Rebeka
Published in Journal of art historiography (01.12.2023)

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The Power of Followers That do not Follow: Investigating the Effects of Follower Resistance, Leader Implicit Followership Theories and Leader Negative Affect on the Emergence of Destructive Leader Behavior

by Güntner, Amelie V., Klasmeier, Kai N., Klonek, Florian E., Kauffeld, Simone
Published in Journal of leadership & organizational studies (01.08.2021)

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Consumers’ self-reported and brain responses to advertising post on Instagram: the effect of number of followers and argument quality

by Pozharliev, Rumen, Rossi, Dario, De Angelis, Matteo
Published in European journal of marketing (06.04.2022)

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The influence of YouTubers on followers’ use intention

by Corrêa, Stela Cristina Hott, Soares, João Luiz, Christino, Juliana Maria Magalhães, Gosling, Marlusa de Sevilha, Gonçalves, Carlos Alberto
Published in Journal of research in interactive marketing (16.05.2020)

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Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification

by Janssen, Loes, Schouten, Alexander P., Croes, Emmelyn A. J.
Published in International journal of advertising (02.01.2022)

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Autocratic leaders and authoritarian followers revisited: A review and agenda for the future

by Harms, P.D., Wood, Dustin, Landay, Karen, Lester, Paul B., Vogelgesang Lester, Gretchen
Published in The Leadership quarterly (01.02.2018)

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Authentic Leadership Perception, Trust in the Leader, and Followers’ Emotions in Organizational Change Processes

by Agote, Laida, Aramburu, Nekane, Lines, Rune
Published in The Journal of applied behavioral science (01.03.2016)

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The preeminence of communality in the leadership preferences of followers

by Ponce de Leon, Rebecca, Bailey, Erica R
Published in Journal of personality and social psychology (01.08.2025)

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The Impact of Celebrity Endorsement on Followers' Impulse Purchasing

by Yue, Xiaofan, Abdullah, Nawal Hanim, Ali, Mass Hareeza, Yusof, Raja Nerina Raja
Published in Journal of promotion management (03.04.2023)

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Mean Field Games With Parametrized Followers

by Bensoussan, Alain, Cass, Thomas, Chau, Man Ho Michael, Yam, Sheung Chi Phillip
Published in IEEE transactions on automatic control (01.01.2020)

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The effect of charismatic leaders on followers’ memory, error detection, persuasion and prosocial behavior: A cognitive science approach

by Engelbert, Lara H., van Elk, Michiel, Kandrik, Michal, Theeuwes, Jan, van Vugt, Mark
Published in The Leadership quarterly (01.06.2023)

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Greenfluencing. The Impact of Parasocial Relationships with Social Media Influencers on Advertising Effectiveness and Followers' Pro-environmental Intentions

by Breves, Priska, Liebers, Nicole
Published in Environmental communication (18.08.2022)

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The more followers the better? The impact of food influencers on consumer behaviour in the social media context

by Misra, Ankita, Dinh, Tam Duc, Ewe, Soo Yeong
Published in British food journal (1966) (20.11.2024)

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Leaders produce leaders and managers produce followers: A systematic review of the desired competencies and standard settings for physicians’ leadership

by Khoshhal, Khalid I., Guraya, Salman Y.
Published in Saudi medical journal (01.10.2016)

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Linking servant leadership to followers' thriving at work: self-determination theory perspective

by Jiang, Xiaoqun, Wei, Yiyi
Published in Frontiers in psychology (16.05.2024)

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Why some leaders qualify for hate: an empirical examination through the lens of followers’ perspective

by Sharma, Gunjan, Kulshreshtha, Kushagra
Published in International journal of organizational analysis (2005) (31.01.2023)

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The cost structure of influencers’ posts: the risk of losing followers

by Oliveira, Carlos, Garcia, Ana Cristina B, Vivacqua, Adriana S
Published in Personal and ubiquitous computing (01.04.2021)

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