When politicians as a product: Framing impact in decision making through the self‐concept physical of appearance and self‐congruency with the product gender
Flecha‐Ortiz, José A, Santos‐Corrada, Maria, Ortiz, Maribel, Rivera‐Guevarez, Rolando
Published in Journal of public affairs (01.05.2022)
Published in Journal of public affairs (01.05.2022)
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Journal Article
Exploring the influence of uncontrolled social media use, fear of missing out, fear of better options, and fear of doing anything on consumer purchase intent
Flecha Ortiz, José A., Santos Corrada, María, Perez, Stephanie, Dones, Virgin, Rodriguez, Luis H.
Published in International journal of consumer studies (01.01.2024)
Published in International journal of consumer studies (01.01.2024)
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Journal Article
Analysis of the use of memes as an exponent of collective coping during COVID-19 in Puerto Rico
Flecha Ortiz, José A, Santos Corrada, Maria A, Lopez, Evelyn, Dones, Virgin
Published in Media International Australia, Incorporating Culture & Policy (01.02.2021)
Published in Media International Australia, Incorporating Culture & Policy (01.02.2021)
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Conference Proceeding
Journal Article
Innovation as Competitiveness Driving Force Through the Resources and Capacities of SMEs in Costa Rica, Puerto Rico, and Dominican Republic
Mendez-Vega, Ulises, Muñiz-Umana, Glenda, Flecha-Ortiz, José A, Santos-Corrada, Maria
Published in Journal of small business strategy (2021)
Published in Journal of small business strategy (2021)
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Journal Article
The role of organizational resilience in SME service innovation and value cocreation
Lopez, Evelyn, Flecha-Ortiz, Jose A., Santos-Corrada, Maria, Dones, Virgin
Published in The Journal of services marketing (25.04.2024)
Published in The Journal of services marketing (25.04.2024)
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Journal Article
Don't make ads, make TikTok’s: media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Ortiz, Jose A. Flecha, De Los M. Santos Corrada, María, Lopez, Evelyn, Dones, Virgin, Lugo, Vivian Feliberty
Published in The journal of brand management (01.11.2023)
Published in The journal of brand management (01.11.2023)
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Journal Article
Hedonic and Utilitarian Gratifications to the Use of TikTok by Generation Z and the Parasocial Relationships with Influencers as a Mediating Force to Purchase Intention
Flecha-Ortiz, José A., Feliberty-Lugo, Vivian, Santos-Corrada, Maria, Lopez, Evelyn, Dones, Virgin
Published in Journal of interactive advertising (03.04.2023)
Published in Journal of interactive advertising (03.04.2023)
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Journal Article