Consequences of consumer trust in PDO food products: the role of familiarity
Fandos Herrera, Carmina, Flavián Blanco, Carlos
Published in The journal of product & brand management (19.07.2011)
Published in The journal of product & brand management (19.07.2011)
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Journal Article
The impact of virtual, augmented and mixed reality technologies on the customer experience
Flavián, Carlos, Ibáñez-Sánchez, Sergio, Orús, Carlos
Published in Journal of business research (01.07.2019)
Published in Journal of business research (01.07.2019)
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Journal Article
The influence of scent on virtual reality experiences: The role of aroma-content congruence
Flavian, Carlos, Ibanez-Sanchez, Sergio, Orus, Carlos
Published in Journal of business research (01.02.2021)
Published in Journal of business research (01.02.2021)
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Journal Article
Feeling Confident and Smart with Webrooming: Understanding the Consumer's Path to Satisfaction
Flavián, Carlos, Gurrea, Raquel, Orús, Carlos
Published in Journal of interactive marketing (01.08.2019)
Published in Journal of interactive marketing (01.08.2019)
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Journal Article
Intention to use analytical artificial intelligence (AI) in services – the effect of technology readiness and awareness
Flavián, Carlos, Pérez-Rueda, Alfredo, Belanche, Daniel, Casaló, Luis V
Published in International journal of service industry management (28.02.2022)
Published in International journal of service industry management (28.02.2022)
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Journal Article
Integrating virtual reality devices into the body: effects of technological embodiment on customer engagement and behavioral intentions toward the destination
Flavián, Carlos, Ibáñez-Sánchez, Sergio, Orús, Carlos
Published in Journal of travel & tourism marketing (02.09.2019)
Published in Journal of travel & tourism marketing (02.09.2019)
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Journal Article
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh K., Hughes, Laurie, Wang, Yichuan, Alalwan, Ali A., Ahn, Sun J. (Grace), Balakrishnan, Janarthanan, Barta, Sergio, Belk, Russell, Buhalis, Dimitrios, Dutot, Vincent, Felix, Reto, Filieri, Raffaele, Flavián, Carlos, Gustafsson, Anders, Hinsch, Chris, Hollensen, Svend, Jain, Varsha, Kim, Jooyoung, Krishen, Anjala S., Lartey, Jared O., Pandey, Neeraj, Ribeiro‐Navarrete, Samuel, Raman, Ramakrishnan, Rauschnabel, Philipp A., Sharma, Amalesh, Sigala, Marianna, Veloutsou, Cleopatra, Wirtz, Jochen
Published in Psychology & marketing (01.04.2023)
Published in Psychology & marketing (01.04.2023)
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Journal Article