Search Results - "Finoti, Lucas" :: K.UTB vyhledávací portál

Service Orientation and Innovation Results: Theoretical Development Based on Service-Dominant Logic

by Finoti, Lucas, Bonfim, Leandro, Didonet, Simone R., Toaldo, Ana Maria M., Segatto, Andrea P.
Published in Services marketing quarterly (02.10.2022)

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Marketing Strategy Process: analyzing the sequential relationships among its strategic activities

by Finoti, Lucas Lira, Toaldo, Ana Maria Machado, Schwarzbach, Loise Cristina, Marchetti, Renato Zancan
Published in Revista brasileira de gestão de negócios (01.10.2019)

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A Influência da Inovatividade no Processo de Estratégia de Marketing e o Impacto sobre o Desempenho Organizacional: Evidências do Setor TIC

by Finoti, Lucas Lira, Didonet, Simone Regina, Toaldo, Ana Maria Machado, Da Costa, Juliana Conceição Noschang
Published in Revista brasileira de marketing (01.06.2018)

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The role of the marketing strategy process in the innovativeness-performance relationship of SMEs

by Finoti, Lucas, Didonet, Simone Regina, Toaldo, Ana Maria, Martins, Tomás Sparano
Published in Marketing intelligence & planning (01.01.2017)

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Journal Article

Service Orientation and Innovation Results: Theoretical Development Based on Service-Dominant Logic

Marketing Strategy Process: analyzing the sequential relationships among its strategic activities

A Influência da Inovatividade no Processo de Estratégia de Marketing e o Impacto sobre o Desempenho Organizacional: Evidências do Setor TIC

The role of the marketing strategy process in the innovativeness-performance relationship of SMEs

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