Mega versus local event sponsorships
Koo, Jakeun, Fink, Janet S., Lee, Younghan
Published in Marketing intelligence & planning (04.07.2022)
Published in Marketing intelligence & planning (04.07.2022)
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Journal Article
Cause-related marketing in sports: the power of altruism
Joo, Soyoung, Koo, Jakeun, Fink, Janet S.
Published in European sport management quarterly (26.05.2016)
Published in European sport management quarterly (26.05.2016)
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Journal Article
Female athlete endorsers: Determinants of effectiveness
Fink, Janet S., Parker, Heidi M., Cunningham, George B., Cuneen, Jacquelyn
Published in Sport management review (01.02.2012)
Published in Sport management review (01.02.2012)
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Journal Article
Negative sponsor behaviour, team response and how this impacts fan attitudes
Parker, Heidi M, Fink, Janet S
Published in International journal of sports marketing & sponsorship (01.04.2010)
Published in International journal of sports marketing & sponsorship (01.04.2010)
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Journal Article
Patriotism, national athletes and intention to purchase international sports products
Rocha, Claudio M, Fink, Janet S
Published in International journal of sports marketing & sponsorship (01.01.2015)
Published in International journal of sports marketing & sponsorship (01.01.2015)
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Journal Article