Online or in-store: unravelling consumer’s channel choice motives
Haridasan, Anu C, Fernando, Angeline Gautami
Published in Journal of research in interactive marketing (25.05.2018)
Published in Journal of research in interactive marketing (25.05.2018)
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Journal Article
A systematic review of consumer information search in online and offline environments
C. Haridasan, Anu, Fernando, Angeline Gautami, Saju, B
Published in RAUSP Management Journal (01.01.2021)
Published in RAUSP Management Journal (01.01.2021)
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Journal Article
Message involvement and attitude towards green advertisements
Fernando, Angeline Gautami, Sivakumaran, Bharadhwaj, Suganthi, L
Published in Marketing intelligence & planning (01.01.2016)
Published in Marketing intelligence & planning (01.01.2016)
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Journal Article
Nature of green advertisements in India: Are they greenwashed?
Fernando, Angeline Gautami, Sivakumaran, Bharadhwaj, Suganthi, L.
Published in Asian journal of communication (04.05.2014)
Published in Asian journal of communication (04.05.2014)
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Journal Article
SEGMENTATION OF ONLINE AND IN-STORE TEEN SHOPPERS BASED ON SHOPPING MOTIVES
Haridasan, Anu C, Fernando, Angeline Gautami
Published in Journal of Contemporary Management Research (01.03.2019)
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Published in Journal of Contemporary Management Research (01.03.2019)
Journal Article