Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar, Crespo, Cátia Fernandes, Mendes, Cédric
Published in International journal of sports marketing & sponsorship (05.04.2022)
Published in International journal of sports marketing & sponsorship (05.04.2022)
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Journal Article
The impact of country of origin on brand equity: An analysis of the wine sector
Passagem, Nadia, Crespo, Cátia Fernandes, Almeida, Nuno Miguel Castaheira
Published in Wine economics and policy (23.11.2020)
Published in Wine economics and policy (23.11.2020)
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Journal Article
Responsible leadership and turnover intentions in health-care professionals: the mediating role of burnout
Marques, Tânia, Cátia Fernandes Crespo, Cunha, Miguel Pina e, Caçador, Mariana, Sara Simões Dias
Published in International journal of health care quality assurance incorporating Leadership in health services (22.11.2023)
Published in International journal of health care quality assurance incorporating Leadership in health services (22.11.2023)
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Journal Article
Global innovation index: Moving beyond the absolute value of ranking with a fuzzy-set analysis
Crespo, Nuno Fernandes, Crespo, Cátia Fernandes
Published in Journal of business research (01.11.2016)
Published in Journal of business research (01.11.2016)
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Journal Article
Every cloud has a silver lining: The role of business digitalization and early internationalization strategies to overcome cloudy times
Crespo, Nuno Fernandes, Crespo, Cátia Fernandes, Silva, Graça Miranda
Published in Technological forecasting & social change (01.03.2024)
Published in Technological forecasting & social change (01.03.2024)
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Journal Article
THE IMPACT OF THE IMPLEMENTATION OF CRM STRATEGY ON CONSUMER BEHAVIOUR
Margarida Domingues Miguel, Cátia Fernandes Crespo
Published in Polish Journal of Management Studies (01.01.2023)
Published in Polish Journal of Management Studies (01.01.2023)
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Journal Article
The influence of storytelling on the consumer–brand relationship experience
Crespo, Cátia Fernandes, Ferreira, Alcina Gaspar, Cardoso, Ricardo Moita
Published in Journal of marketing analytics (01.03.2023)
Published in Journal of marketing analytics (01.03.2023)
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Journal Article
The social media theatre: New guidelines to foster parasocial interactions with followers and improve influencer marketing communication effectiveness
Ferreira, Alcina Gaspar, Crespo, Cátia Fernandes, Ribeiro, Fábio Matos, Barreiros, Patrícia
Published in Journal of marketing communications (19.02.2024)
Published in Journal of marketing communications (19.02.2024)
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Journal Article
A Liderança Responsável e Sua Relação Com o Sucesso da Expatriação
Marques, Tânia, Miska, Christof, Fernandes Crespo, Cátia, Marques Branco, Melissa
Published in Emprendimiento y Negocios Internacionales (24.07.2023)
Published in Emprendimiento y Negocios Internacionales (24.07.2023)
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Journal Article