Leveraging the power of online social networks: a contingency approach
Fen Crystal Yap, Sheau, Kwai Choi Lee, Christina
Published in Marketing intelligence & planning (01.01.2014)
Published in Marketing intelligence & planning (01.01.2014)
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Journal Article
Transforming healthcare service environments: a sensory-based approach
Yap, Sheau Fen (Crystal), Phillips, Megan, Hwang, Euejung, Xu, Yingzi
Published in Journal of service theory and practice (26.08.2022)
Published in Journal of service theory and practice (26.08.2022)
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Journal Article
A laddering study of motivational complexities in mobile shopping
Park, Ha Eun, Yap, Sheau Fen Crystal, Makkar, Marian
Published in Marketing intelligence & planning (01.04.2019)
Published in Marketing intelligence & planning (01.04.2019)
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Journal Article
Place identity and sustainable consumption: implications for social marketing
Lee, Christina Kwai Choi, Yap, Crystal Sheau Fen, Levy, Deborah S.
Published in Journal of strategic marketing (09.11.2016)
Published in Journal of strategic marketing (09.11.2016)
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Journal Article
Who is talking, who is listening? Service recovery through online customer-to-customer interactions
Xu, Yingzi, Yap, Sheau Fen Crystal, Hyde, Kenneth F
Published in Marketing intelligence & planning (03.05.2016)
Published in Marketing intelligence & planning (03.05.2016)
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Journal Article
Place identity and sustainable consumption: implications for social marketing
Lee, Christina Kwai Choi, Yap, Crystal Sheau Fen, Levy, Deborah S
Published in Journal of strategic marketing (01.10.2016)
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Published in Journal of strategic marketing (01.10.2016)
Journal Article