The impact of interpersonal traits (extraversion and agreeableness) on consumers’ self-brand connection and communal-brand connection with anthropomorphized brands
Fazli-Salehi, Reza, Torres, Ivonne M., Madadi, Rozbeh, Zúñiga, Miguel Ángel
Published in The journal of brand management (2022)
Published in The journal of brand management (2022)
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Journal Article
Multicultural advertising: The impact of consumers’ self-concept clarity and materialism on self-brand connection and communal-brand connection
Fazli-Salehi, Reza, Torres, Ivonne M., Madadi, Rozbeh, Zúñiga, Miguel Ángel
Published in Journal of business research (01.12.2021)
Published in Journal of business research (01.12.2021)
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Journal Article
Social media reviewing channels: the role of channel interactivity and vloggers’ self-disclosure in consumers’ parasocial interaction
Fazli-Salehi, Reza, Jahangard, Mahshid, Torres, Ivonne M, Madadi, Rozbeh, Zúñiga, Miguel Ángel
Published in The Journal of consumer marketing (01.03.2022)
Published in The Journal of consumer marketing (01.03.2022)
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Journal Article
Social identification theory and the elaboration likelihood model: impact of strength of ethnic identification among African American consumers on services advertising evaluations
Madadi, Rozbeh, Torres, Ivonne M., Fazli-Salehi, Reza, Zúñiga, Miguel Ángel
Published in The Journal of consumer marketing (11.03.2024)
Published in The Journal of consumer marketing (11.03.2024)
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Journal Article
Impact of consumers' impulsiveness and variety-seeking traits on self-brand connection and communal-brand connection with high- vs. low-involvement products
Fazli-Salehi, Reza, Torres, Ivonne M., Madadi, Rozbeh, Zúñiga, Miguel Ángel
Published in Journal of marketing theory and practice (02.04.2024)
Published in Journal of marketing theory and practice (02.04.2024)
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Journal Article
Conspicuous consumption: impact of narcissism and need for uniqueness on self-brand and communal-brand connection with public vs private use brands
Fazli-Salehi, Reza, Torres, Ivonne M, Madadi, Rozbeh, Zúñiga, Miguel Ángel
Published in The Journal of consumer marketing (11.11.2021)
Published in The Journal of consumer marketing (11.11.2021)
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Journal Article
Is country affinity applicable for domestic brands? The role of nation sentiment on consumers' self-brand connection with domestic vs foreign brands
Fazli-Salehi, Reza, Torres, Ivonne M, Madadi, Rozbeh, Zúñiga, Miguel Ángel
Published in Asia Pacific journal of marketing and logistics (23.02.2021)
Published in Asia Pacific journal of marketing and logistics (23.02.2021)
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Journal Article
The effects of campaign-based logo changes on consumers’ attitude and behavior: a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh, Torres, Ivonne M., Fazli-Salehi, Reza, Zúñiga, Miguel Ángel
Published in Asia Pacific journal of marketing and logistics (13.11.2023)
Published in Asia Pacific journal of marketing and logistics (13.11.2023)
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Journal Article
Antecedents of students’ identification with university brands
Fazli-Salehi, Reza, Esfidani, Mohammad Rahim, Torres, Ivonne M, Zúñiga, Miguel Angel
Published in Asia Pacific journal of marketing and logistics (09.09.2019)
Published in Asia Pacific journal of marketing and logistics (09.09.2019)
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Journal Article