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Gebhardt, Gary F., Farrelly, Francis J., Conduit, Jodie
Published in Journal of marketing (01.05.2019)
Published in Journal of marketing (01.05.2019)
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Cankurtaran, Pinar, Beverland, Michael B., Farrelly, Francis J.
Published in Technovation (01.03.2024)
Published in Technovation (01.03.2024)
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