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Investigating the impact of consumer values and advocacy behavior on buying decision satisfac-tion: A study through gender lens
by
Jamil, Raja Ahmed
,
ul Hassan, Syed Rameez
,
Farid
,
Asdaq
,
Ahmad, Naveed
Published in
Management science letters
(01.04.2017)
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Journal Article
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engineering
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buying decision satisfaction
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cultural values
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emotional values
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gender
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millennial
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word of mouth
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English
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