Search Results - "Fang, Eric Er" :: K.UTB vyhledávací portál

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The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners

by Fang, Eric Er, Lee, Jongkuk, Yang, Zhi
Published in Journal of marketing (01.01.2015)

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Project Customization and the Supplier Revenue–Cost Dilemmas: The Critical Roles of Supplier–Customer Coordination

by Wang, Yonggui, Lee, Jongkuk, Fang, Er (Eric), Ma, Shuang
Published in Journal of marketing (01.01.2017)

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Antecedents and Consequences of Marketing Dynamic Capabilities in International Joint Ventures

by Eric (Er) Fang, Zou, Shaoming
Published in Journal of international business studies (01.06.2009)

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The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance

by Arnold, Todd J., (Er) Fang, Eric, Palmatier, Robert W.
Published in Journal of the Academy of Marketing Science (01.04.2011)

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Effect of Service Transition Strategies on Firm Value

by Fang, Eric (Er), Palmatier, Robert W, Steenkamp, Jan-Benedict E.M
Published in Journal of marketing (01.09.2008)

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The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades

by Steenkamp, Jan-Benedict E. M., Fang, Eric (Er)
Published in Marketing science (Providence, R.I.) (01.07.2011)

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Customer Participation and the Trade-Off Between New Product Innovativeness and Speed to Market

by Fang, Eric (Er)
Published in Journal of marketing (01.07.2008)

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Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales

by Tang, Tanya (Ya), Fang, Eric (Er), Wang, Feng
Published in Journal of marketing (01.07.2014)

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The Effect of Strategic Alliance Knowledge Complementarity on New Product Innovativeness in China

by Fang, Eric (Er)
Published in Organization science (Providence, R.I.) (01.01.2011)

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More Is Not Necessarily Better: An Absorptive Capacity Perspective on Network Effects in Open Source Software Development Communities

by Tang, Tanya (Ya), Fang, Eric (Er), Qualls, William J.
Published in MIS quarterly (01.12.2020)

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Group Marketing: Theory, Mechanisms, and Dynamics

by Harmeling, Colleen M., Palmatier, Robert W., Fang, Eric (Er), Wang, Dainwen
Published in Journal of marketing (01.07.2017)

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Understanding the Effects of Plural Marketing Structures on Alliance Performance

by FANG, ERIC (ER), LEE, JONGKUK, PALMATIER, ROBERT, GUO, ZHAOYANG
Published in Journal of marketing research (01.08.2016)

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Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms

by FANG, ERIC (ER), LI, XIAOLING, HUANG, MINXUE, PALMATIER, ROBERT W.
Published in Journal of marketing research (01.06.2015)

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Knowledge complementarity, knowledge absorption effectiveness, and new product performance: The exploration of international joint ventures in China

by Yao, Zheng, Yang, Zhi, Fisher, Gregory J., Ma, Chaoqun, (Er) Fang, Eric
Published in International business review (01.02.2013)

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The effect of strategic alliance resource accumulation and process characteristics on new product success: Exploration of international high-tech strategic alliances in China

by Ma, Chaoqun, Yang, Zhi, Yao, Zheng, Fisher, Greg, Fang, Eric (Er)
Published in Industrial marketing management (01.04.2012)

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An examination of how and when the top management team matters for firm innovativeness: The effects of TMT functional backgrounds

by Yuan, Xi'na, Guo, Zhaoyang, Fang, Eric (Er)
Published in Innovation (North Sydney) (01.12.2014)

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Customer Participation and the Trade-Off between New Product Innovativeness and Speed to Market

by Fang, Eric (Er)
Published in Journal of marketing (01.07.2008)

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Effect of Service Transition Strategies on Firm Value

by Eric (Er) Fang, Palmatier, Robert W., Steenkamp, Jan-Benedict E. M.
Published in Journal of marketing (01.09.2008)

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Product personalization and brand retailer performance: The critical role of brand retailer‐upstream supplier control

by Song, Peijian, Zuo, Li, Peng, Xiaosong (David), Fang, Eric (Er)
Published in Journal of operations management (29.08.2024)

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User Reviews Variance, Critic Reviews Variance, and Product Sales: An Exploration of Customer Breadth and Depth Effects

by Wang, Feng, Liu, Xuefeng, Fang, Eric (Er)
Published in Journal of retailing (01.09.2015)

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