Project Customization and the Supplier Revenue–Cost Dilemmas: The Critical Roles of Supplier–Customer Coordination
Wang, Yonggui, Lee, Jongkuk, Fang, Er (Eric), Ma, Shuang
Published in Journal of marketing (01.01.2017)
Published in Journal of marketing (01.01.2017)
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Journal Article
Effect of Service Transition Strategies on Firm Value
Fang, Eric (Er), Palmatier, Robert W, Steenkamp, Jan-Benedict E.M
Published in Journal of marketing (01.09.2008)
Published in Journal of marketing (01.09.2008)
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Journal Article
Group Marketing: Theory, Mechanisms, and Dynamics
Harmeling, Colleen M., Palmatier, Robert W., Fang, Eric (Er), Wang, Dainwen
Published in Journal of marketing (01.07.2017)
Published in Journal of marketing (01.07.2017)
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Journal Article
Understanding the Effects of Plural Marketing Structures on Alliance Performance
FANG, ERIC (ER), LEE, JONGKUK, PALMATIER, ROBERT, GUO, ZHAOYANG
Published in Journal of marketing research (01.08.2016)
Published in Journal of marketing research (01.08.2016)
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Journal Article
Knowledge complementarity, knowledge absorption effectiveness, and new product performance: The exploration of international joint ventures in China
Yao, Zheng, Yang, Zhi, Fisher, Gregory J., Ma, Chaoqun, (Er) Fang, Eric
Published in International business review (01.02.2013)
Published in International business review (01.02.2013)
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Journal Article
The effect of strategic alliance resource accumulation and process characteristics on new product success: Exploration of international high-tech strategic alliances in China
Ma, Chaoqun, Yang, Zhi, Yao, Zheng, Fisher, Greg, Fang, Eric (Er)
Published in Industrial marketing management (01.04.2012)
Published in Industrial marketing management (01.04.2012)
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Journal Article
Effect of Service Transition Strategies on Firm Value
Eric (Er) Fang, Palmatier, Robert W., Steenkamp, Jan-Benedict E. M.
Published in Journal of marketing (01.09.2008)
Published in Journal of marketing (01.09.2008)
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Journal Article
Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels
Dong, Beibei, Zhuang, Mengzhou, Fang, Eric (Er), Huang, Minxue
Published in Journal of marketing (01.03.2024)
Published in Journal of marketing (01.03.2024)
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Journal Article
Online Relationship Formation
Kozlenkova, Irina V., Palmatier, Robert W., Fang, Eric (Er), Xiao, Bangming, Huang, Minxue
Published in Journal of marketing (01.05.2017)
Published in Journal of marketing (01.05.2017)
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Journal Article
“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons
Fang, Eric (Er), Dong, Beibei, Zhuang, Mengzhou, Cai, Fengyan
Published in Journal of marketing (01.05.2023)
Published in Journal of marketing (01.05.2023)
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Journal Article