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Shmueli, Galit, Sarstedt, Marko, Hair, Joseph F, Cheah, Jun-Hwa, Ting, Hiram, Vaithilingam, Santha, Ringle, Christian M
Published in European journal of marketing (11.11.2019)
Published in European journal of marketing (11.11.2019)
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Rethinking some of the rethinking of partial least squares
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Published in European journal of marketing (30.04.2019)
Published in European journal of marketing (30.04.2019)
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Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT
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Published in European journal of marketing (30.05.2023)
Published in European journal of marketing (30.05.2023)
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Published in European journal of marketing (07.06.2022)
Published in European journal of marketing (07.06.2022)
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The influence of acceptance and adoption drivers on smart home usage
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Published in European journal of marketing (10.06.2019)
Published in European journal of marketing (10.06.2019)
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Published in European journal of marketing (03.12.2020)
Published in European journal of marketing (03.12.2020)
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Authenticity in branding – exploring antecedents and consequences of brand authenticity
Fritz, Kristine, Schoenmueller, Verena, Bruhn, Manfred
Published in European journal of marketing (01.01.2017)
Published in European journal of marketing (01.01.2017)
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A meta-analysis of the factors affecting eWOM providing behaviour
Ismagilova, Elvira, Rana, Nripendra P, Slade, Emma L, Dwivedi, Yogesh K
Published in European journal of marketing (07.04.2021)
Published in European journal of marketing (07.04.2021)
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Assessing the overall fit of composite models estimated by partial least squares path modeling
Schuberth, Florian, Rademaker, Manuel E., Henseler, Jörg
Published in European journal of marketing (30.05.2023)
Published in European journal of marketing (30.05.2023)
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Antecedents and outcomes of brand love: utilitarian and symbolic brand qualities
Bairrada, Cristela Maia, Coelho, Filipe, Coelho, Arnaldo
Published in European journal of marketing (29.03.2018)
Published in European journal of marketing (29.03.2018)
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Brand negativity: a relational perspective on anti-brand community participation
Dessart, Laurence, Veloutsou, Cleopatra, Morgan-Thomas, Anna
Published in European journal of marketing (17.07.2020)
Published in European journal of marketing (17.07.2020)
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