Consumer preference analysis on the attributes of samgyeopsal Korean cuisine and its market segmentation: Integrating conjoint analysis and K-means clustering
Ong, Ardvin Kester S, Prasetyo, Yogi Tri, Esteller, Armand Joseph D, Bruno, Jarod E, Lagorza, Kathryn Cheska O, Oli, Lance Edward T, Chuenyindee, Thanatorn, Thana, Kriengkrai, Persada, Satria Fadil, Nadlifatin, Reny
Published in PloS one (16.02.2023)
Published in PloS one (16.02.2023)
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Journal Article
Consumer preference analysis on the attributes of samgyeopsal Korean cuisine and its market segmentation: Integrating conjoint analysis and K-means clustering
Ardvin Kester S Ong, Yogi Tri Prasetyo, Armand Joseph D Esteller, Jarod E Bruno, Kathryn Cheska O Lagorza, Lance Edward T Oli, Thanatorn Chuenyindee, Kriengkrai Thana, Satria Fadil Persada, Reny Nadlifatin
Published in PloS one (01.01.2023)
Published in PloS one (01.01.2023)
Get full text
Journal Article