Servitization and competitive advantage: the importance of organizational structure and value chain position: a survey of multinational companies shows that increased differentiation and high customer satisfaction are fundamental to achieving competitive advantage with services
Bustinza, Oscar F, Bigdeli, Ali Ziaee, Baines, Tim, Elliot, Cindy
Published in Research technology management (01.09.2015)
Published in Research technology management (01.09.2015)
Get full text
Journal Article
Servitization and Competitive Advantage
Bustinza, Oscar F, Bigdeli, Ali Ziaee, Baines, Tim, Elliot, Cindy
Published in Research technology management (01.09.2015)
Get full text
Published in Research technology management (01.09.2015)
Journal Article