Shooting ‘Yohani’ to Global Stardom: A Teaching Case of Social Media Strategy of a Top-10 YouTuber
Egodawele, Mekhala, Sedera, Darshana, Grover, Varun, Seneviratne, Dilanjan, Sooriyapperuma, Banura
Published in Communications of the Association for Information Systems (2023)
Published in Communications of the Association for Information Systems (2023)
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