Mobile shopping platform characteristics as consumer behavior determinants
Liu, Yang, Li, Qi, Edu, Tudor, Jozsa, Laszlo, Negricea, Iliuta Costel
Published in Asia Pacific journal of marketing and logistics (12.10.2020)
Published in Asia Pacific journal of marketing and logistics (12.10.2020)
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Journal Article
A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa
Duffett, Rodney, Edu, Tudor, Haydam, Norbert, Negricea, Iliuta-Costel, Zaharia, Rodica
Published in Sustainability (18.10.2018)
Published in Sustainability (18.10.2018)
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Journal Article
Social and Technological Interactions in e-Societies
Zaharia, Rodica Milena, Edu, Tudor, Zaharia, Razvan
Published in Societies (Basel, Switzerland) (01.11.2023)
Published in Societies (Basel, Switzerland) (01.11.2023)
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Journal Article
Mobile social commerce content, consumer emotions and behaviour
Liu, Yang, Li, Qi, Edu, Tudor, Fam, Kim‐Shyan, Zaharia, Razvan, Negricea, Costel
Published in International journal of consumer studies (01.07.2023)
Published in International journal of consumer studies (01.07.2023)
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Journal Article
Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and Romania
Duffett, Rodney, Petroșanu, Dana-Mihaela, Negricea, Iliuta-Costel, Edu, Tudor
Published in Sustainability (23.01.2019)
Published in Sustainability (23.01.2019)
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Journal Article
Modelling e-commerce customer reactions. Exploring online shopping carnivals in China
Liu, Yang, Li, Qi, Edu, Tudor, Negricea, Costel, Fam, Kim-Shyan, Zaharia, Razvan
Published in Economic research - Ekonomska istraživanja (31.12.2022)
Published in Economic research - Ekonomska istraživanja (31.12.2022)
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Journal Article
Paper
YouTube marketing communication demographic and usage variables influence on Gen Y's cognitive attitudes in South Africa and Romania
Duffett, Rodney Graeme, Edu, Tudor, Negricea, Iliuta Costel
Published in The Electronic journal of information systems in developing countries (01.09.2019)
Published in The Electronic journal of information systems in developing countries (01.09.2019)
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Journal Article
HOW DO STUDENTS ASSESS THE SUSTAINABILITY OF THEIR UNIVERSITY? A COMPARISON BETWEEN DUTCH AND ROMANIAN STUDENTS FROM BUSINESS SCHOOLS
Popescu, Florentin, Edu, Tudor, Negricea, Iliuţă Costel, Zaharia, Răzvan, Zaharia, Rodica Milena
Published in Amfiteatru economic (01.05.2020)
Published in Amfiteatru economic (01.05.2020)
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Journal Article
Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa
EDU, Tudor, NEGRICEA, Iliuta Costel, HAYDAM, Norbert, AVRAM, Emanuela
Published in European Journal of Interdisciplinary Studies (01.06.2019)
Published in European Journal of Interdisciplinary Studies (01.06.2019)
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Journal Article
“Eat less Meat”: Beneficial for you and for the environment - integrating theory and practice to shape communications encouraging a decrease in meat consumption
Cismaru, Magdalena, Edu, Tudor
Published in International review on public and nonprofit marketing (08.06.2024)
Published in International review on public and nonprofit marketing (08.06.2024)
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Journal Article