Discriminant validity assessment in marketing research
Matthes, Joseph M, Ball, A Dwayne
Published in International journal of market research (01.03.2019)
Published in International journal of market research (01.03.2019)
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Journal Article
The Cross-National Market in Human Beings
Pennington, Julia R., Ball, A. Dwayne, Hampton, Ronald D., Soulakova, Julia N.
Published in Journal of macromarketing (01.06.2009)
Published in Journal of macromarketing (01.06.2009)
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Illustration of a market segmentation technique using family-focused prevention program preference data
Spoth, Richard, Ball, A.Dwayne, Klose, Allen, Redmond, Cleve
Published in Health education research (01.06.1996)
Published in Health education research (01.06.1996)
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Journal Article