by Dunes, Mathieu, Pras, Bernard
Published in The journal of product & brand management (01.01.2017)

by Dunes, Mathieu, Pras, Bernard
Published in The journal of product & brand management (01.01.2013)

by Dunes, Mathieu, Viedma, Rose Marie
Published in Gestion 2000 (23.05.2022)

by Dunes, Mathieu
Published in Rediscovering the Essentiality of Marketing (01.01.2016)

by Dunes, Mathieu, Pras, Bernard
Published in IDEAS Working Paper Series from RePEc (01.01.2014)

by Tixier, Julie, Richomme-Huet, Katia, Dunes, Mathieu, Boufaden, Najoua, Lameta, Nathalie, Duperray, Paola, Renaud Redien-Collot, Lebègue, Typhaine
Published in IDEAS Working Paper Series from RePEc (01.01.2022)

by Dunes, Mathieu, Pras, Bernard
Published in IDEAS Working Paper Series from RePEc (01.01.2013)

by Dunes, Mathieu
Published in IDEAS Working Paper Series from RePEc (01.01.2011)