Marketing Investment and Intangible Brand Capital
Bronnenberg, Bart J., Dubé, Jean-Pierre, Syverson, Chad
Published in The Journal of economic perspectives (01.07.2022)
Published in The Journal of economic perspectives (01.07.2022)
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Journal Article
State-Dependent Demand Estimation with Initial Conditions Correction
Simonov, Andrey, Dubé, Jean-Pierre, Hitsch, Günter, Rossi, Peter
Published in Journal of marketing research (01.10.2020)
Published in Journal of marketing research (01.10.2020)
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Journal Article
State dependence and alternative explanations for consumer inertia
Dubé, Jean-Pierre, Hitsch, Günter J., Rossi, Peter E.
Published in The Rand journal of economics (01.09.2010)
Published in The Rand journal of economics (01.09.2010)
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Journal Article
The Effect of Banner Advertising on Internet Purchasing
Manchanda, Puneet, Dubé, Jean-Pierre, Goh, Khim Yong, Chintagunta, Pradeep K.
Published in Journal of marketing research (01.02.2006)
Published in Journal of marketing research (01.02.2006)
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Journal Article
Do Switching Costs Make Markets Less Competitive?
Dubé, Jean-Pierre, Hitsch, Günter J., Rossi, Peter E.
Published in Journal of marketing research (01.08.2009)
Published in Journal of marketing research (01.08.2009)
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Journal Article
Do Digital Video Recorders Influence Sales?
BRONNENBERG, BART J., DUBÉ, JEAN-PIERRE, MELA, CARL F.
Published in Journal of marketing research (01.12.2010)
Published in Journal of marketing research (01.12.2010)
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Journal Article
Consumer Packaged Goods in the United States: National Brands, Local Branding
Bronnenberg, Bart J., Dhar, Sanjay K., Dubé, Jean-Pierre
Published in Journal of marketing research (01.02.2007)
Published in Journal of marketing research (01.02.2007)
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Journal Article
Own-Brand and Cross-Brand Retail Pass-Through
Besanko, David, Dube, Jean-Pierre, Gupta, Sachin
Published in Marketing science (Providence, R.I.) (01.01.2005)
Published in Marketing science (Providence, R.I.) (01.01.2005)
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Journal Article
The Evolution of Brand Preferences: Evidence from Consumer Migration
Bronnenberg, Bart J., Dubé, Jean-Pierre H., Gentzkow, Matthew
Published in The American economic review (01.10.2012)
Published in The American economic review (01.10.2012)
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Journal Article
An Empirical Model of Advertising Dynamics
Manchanda, Puneet, Dubé, Jean-Pierre, Hitsch, Günter
Published in Quantitative marketing and economics (01.06.2005)
Published in Quantitative marketing and economics (01.06.2005)
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Journal Article
Category Pricing with State-Dependent Utility
Dube, Jean-Pierre, Hitsch, Gunter J, Rossi, Peter E, Vitorino, Maria Ana
Published in Marketing science (Providence, R.I.) (01.05.2008)
Published in Marketing science (Providence, R.I.) (01.05.2008)
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Journal Article