Should a family firm communicate their family identity and country of origin? A cross-cultural study from Chile and Spain
Alonso Dos Santos, Manuel, Llanos Contreras, Orlando, Calabuig Moreno, Ferran, Augusto Felicio, Jose
Published in International journal of emerging markets (17.02.2022)
Published in International journal of emerging markets (17.02.2022)
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Journal Article
Is this a family business? Effectiveness of implementing family businesses branding strategies on a radio platform
Alonso‐Dos‐Santos, Manuel, Llanos‐Contreras, Orlando, Ibáñez‐Caamaño, María José, Farias‐Nazel, Pablo
Published in Journal of consumer behaviour (01.07.2023)
Published in Journal of consumer behaviour (01.07.2023)
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Journal Article
Which one is your team? Supraordinate identity around the classic match
Navarro‐Picado, José Francisco, Torres‐Moraga, Eduardo, Alonso‐Dos Santos, Manuel
Published in Social science quarterly (01.07.2024)
Published in Social science quarterly (01.07.2024)
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Journal Article
Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles
Higueras‐Castillo, Elena, Liébana‐Cabanillas, Francisco, Santos, Manuel Alonso Dos, Zulauf, Katrin, Wagner, Ralf
Published in Sustainable development (Bradford, West Yorkshire, England) (01.10.2024)
Published in Sustainable development (Bradford, West Yorkshire, England) (01.10.2024)
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Journal Article
Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study
Alonso Dos Santos, Manuel, Sánchez-Franco, Manuel J., Torres-Moraga, Eduardo, Calabuig Moreno, Ferran
Published in International journal of sports marketing & sponsorship (03.04.2023)
Published in International journal of sports marketing & sponsorship (03.04.2023)
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Journal Article
How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach
Dos-Santos, Manuel Alonso, Alguacil, Mario, Pérez-Campos, Carlos, Velasco-Vizcaíno, Franklin
Published in Physical culture and sport studies and research (01.09.2023)
Published in Physical culture and sport studies and research (01.09.2023)
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Journal Article
Key Determinants on Non-Governmental Organization’s Financial Sustainability: A Case Study that Examines 2018 FIFA Foundation Social Festival Selected Participants
Córdova Paredes, Mauricio, Calabuig Moreno, Ferran, Alonso Dos Santos, Manuel
Published in Sustainability (01.03.2019)
Published in Sustainability (01.03.2019)
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Journal Article
BLINDNESS TO SPONSOR: APPLICATION TO SPORTS EVENT POSTERS
Dos Santos, Manuel Alonso, Moreno, Ferran Calabuig, Sánchez-Franco, Manuel Jesús
Published in Revista de administração de emprêsas (01.11.2018)
Published in Revista de administração de emprêsas (01.11.2018)
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Journal Article
Engagement in sports virtual brand communities
Alonso-Dos-Santos, Manuel, Rejón Guardia, Francisco, Pérez Campos, Carlos, Calabuig-Moreno, Ferran, Ko, Yong Jae
Published in Journal of business research (01.08.2018)
Published in Journal of business research (01.08.2018)
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Journal Article
Sports entrepreneurship during COVID-19: Technology as an ally to maintain the competitiveness of small businesses
González-Serrano, María Huertas, Alonso Dos Santos, Manuel, Sendra-Garcia, Javier, Calabuig, Ferran
Published in Technological forecasting & social change (01.02.2023)
Published in Technological forecasting & social change (01.02.2023)
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Journal Article