Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling
VENKATRAMAN, VINOD, DIMOKA, ANGELIKA, PAVLOU, PAUL A., VO, KHOI, HAMPTON, WILLIAM, BOLLINGER, BRYAN, HERSHFIELD, HAL E., ISHIHARA, MASAKAZU, WINER, RUSSELL S.
Published in Journal of marketing research (01.08.2015)
Published in Journal of marketing research (01.08.2015)
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Journal Article
Relative Effectiveness of Print and Digital Advertising: A Memory Perspective
Venkatraman, Vinod, Dimoka, Angelika, Vo, Khoi, Pavlou, Paul A.
Published in Journal of marketing research (01.10.2021)
Published in Journal of marketing research (01.10.2021)
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Journal Article
The robustness of anchoring effects on preferential judgments
Yoon, Sangsuk, Fong, Nathan M, Dimoka, Angelika
Published in Judgment and decision making (01.07.2019)
Published in Judgment and decision making (01.07.2019)
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Journal Article
Impacts of product type and representation type on the perception of justice and price fairness
Isabella, Giuliana, Mazzon, José Afonso, Dimoka, Angelika
Published in Journal of business research (01.12.2017)
Published in Journal of business research (01.12.2017)
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Journal Article
Consumer Processing of Online Trust Signals: A Neuroimaging Study
Casado-Aranda, Luis-Alberto, Dimoka, Angelika, Sánchez-Fernández, Juan
Published in Journal of interactive marketing (01.08.2019)
Published in Journal of interactive marketing (01.08.2019)
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Journal Article
The role of demographic similarity in people's decision to interact with online anthropomorphic recommendation agents: Evidence from a functional magnetic resonance imaging (fMRI) study
Benbasat, Izak, Dimoka, Angelika, Pavlou, Paul A., Qiu, Lingyun
Published in International journal of human-computer studies (01.01.2020)
Published in International journal of human-computer studies (01.01.2020)
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Journal Article
The robustness of anchoring effects on preferential judgments
Sangsuk Yoon, Nathan M. Fong, Angelika Dimoka
Published in Judgment and decision making (01.07.2019)
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Published in Judgment and decision making (01.07.2019)
Journal Article
Leveraging Data Analytics for Behavioral Research
Motiwalla, Luvai, Deokar, Amit V., Sarnikar, Surendra, Dimoka, Angelika
Published in Information systems frontiers (01.08.2019)
Published in Information systems frontiers (01.08.2019)
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Journal Article
Context may be King, but generalizability is the Emperor
Cheng, Zhi (Aaron), Dimoka, Angelika, Pavlou, Paul A.
Published in Journal of information technology (01.09.2016)
Published in Journal of information technology (01.09.2016)
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Journal Article
Introduction to the Minitrack Human-Computer Interaction: Informing Design Utilizing Behavioral, Neurophysiological, and Design Science Methods
Schneider, Christoph, Valacich, Joseph S., Dimoka, Angelika
Published in 2016 49th Hawaii International Conference on System Sciences (HICSS) (01.01.2016)
Published in 2016 49th Hawaii International Conference on System Sciences (HICSS) (01.01.2016)
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Conference Proceeding
HICSS Panel Report on Cognitive Foreshadowing: Next Steps in Applying Neuroscience and Cognitive Science to Information Systems Research
Minas, Randall K., Randolph, Adriane B., Dennis, Alan R., Dimoka, Angelika, Lee, Allen, Turel, Ofir, Panko, Raymond
Published in Communications of the Association for Information Systems (2019)
Published in Communications of the Association for Information Systems (2019)
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Journal Article
On the Foundations of NeuroIS: Reflections on the Gmunden Retreat 2009
Riedl, René, Banker, Rajiv D., Benbasat, Izak, Davis, Fred D., Dennis, Alan R., Dimoka, Angelika, Gefen, David, Gupta, Alok, Ischebeck, Anja, Kenning, Peter, Müller-Putz, Gernot, Pavlou, Paul A., Straub, Detmar W., vom Brocke, Jan, Weber, Bernd
Published in Communications of the Association for Information Systems (2010)
Published in Communications of the Association for Information Systems (2010)
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Journal Article
Introduction to Human-Computer Interaction: Informing Design Utilizing Behavioral, Neurophysiological, and Design Science Methods Minitrack
Schneider, Christoph, Valacich, Joseph S., Dimoka, Angelika
Published in 2014 47th Hawaii International Conference on System Sciences (01.01.2014)
Published in 2014 47th Hawaii International Conference on System Sciences (01.01.2014)
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Conference Proceeding
Introduction to Human-Computer Interaction (HCI) Minitrack: Informing Design Choices Utilizing Behavioral, Neurophysiological, and Design Science Methods
Valacich, Joseph S., Wright, Ryan T., Dimoka, Angelika
Published in 2013 46th Hawaii International Conference on System Sciences (01.01.2013)
Published in 2013 46th Hawaii International Conference on System Sciences (01.01.2013)
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Conference Proceeding
Introduction to Human-Computer Interaction (HCI) Minitrack
Valacich, Joseph S., Wright, Ryan T., Dimoka, Angelika
Published in 2012 45th Hawaii International Conference on System Sciences (01.01.2012)
Published in 2012 45th Hawaii International Conference on System Sciences (01.01.2012)
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Conference Proceeding