Halal Food Literacy: Conceptual Framework, Dimension, and Scale Development
Khasanah, Miftakhul, Dharmmesta, Basu Swastha, Sutikno, Bayu
Published in Jurnal ekonomi dan keuangan Islam (01.02.2023)
Published in Jurnal ekonomi dan keuangan Islam (01.02.2023)
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Journal Article
REVIEW OF CUSTOMER EXPERIENCE, PERCEIVED EFFECTIVENESS OF E-COMMERCE INSTITUTIONAL MECHANISMS, AND REPURCHASE INTENTION FROM THE PERSPECTIVE OF EXPECTATION-CONFIRMATION THEORY
Pakarti, Piji, Dharmmesta, Basu Swastha, Nugroho, Sahid Susilo, Sutikno, Bayu
Published in Jurnal Aplikasi Manajemen (01.03.2022)
Published in Jurnal Aplikasi Manajemen (01.03.2022)
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Journal Article
WHAT HAPPENS AFTER THEY LAUGH: HOW HUMOROUS ADVERTISEMENTS HAVE AN EFFECT ON CONSUMERS’ ATTITUDES, WORD OF MOUTH INTENTIONS, AND PURCHASE INTENTIONS, WITH THE NEED FOR HUMOR PLAYING A MODERATING ROLE
Primanto, Alfian Budi, Dharmmesta, Basu Swastha
Published in Journal of Indonesian economy and business (01.05.2019)
Published in Journal of Indonesian economy and business (01.05.2019)
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Journal Article
Conveying The Negative Health Consequences of Smoking For The Development of School-Based Social Marketing Programs: An Experimental Study
Fitrianto, Mohammad Eko, Dharmmesta, Basu Swastha, Purwanto, Bernardinus Maria
Published in Sriwijaya international journal of dynamic economics and business (Online) (30.12.2023)
Published in Sriwijaya international journal of dynamic economics and business (Online) (30.12.2023)
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Journal Article
Dataset from two pilot studies: the effect of emotional and motivational factors on peer support in context of adolescent smoking cessation program, evidence from Indonesia [version 1; peer review: awaiting peer review]
Fitrianto, Mohammad Eko, Dharmmesta, Basu Swastha, Purwanto, Bernardinus Maria
Published in F1000 research (2023)
Published in F1000 research (2023)
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Journal Article