by Rossi, Patricia
Year of Publication 2017

by Stieler, Maximilian
Year of Publication 2017

by Petruzzellis, Luca, Winer, Russell S., Academy of Marketing Science (AMS) World Marketing Congress
Year of Publication 2016

Year of Publication 2017

by Lavorata, Laure, Besson, Madeleine
Published in Rediscovering the Essentiality of Marketing (2016)

Year of Publication 2017

by Nitzl, Christian, Roldán, José L., Cepeda, Gabriel
Published in Marketing at the Confluence Between Entertainment and Analytics (2017)

by Beckmann, Malin, Noll, Florentine, Berndt, Adele
Published in Creating Marketing Magic and Innovative Future Marketing Trends Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference (2017)

by Wallström, Åsa, Salehi-Sangari, Esmail, Foster, Tim, Styvén, Maria Ek, Strandberg, Carola
Published in Creating Marketing Magic and Innovative Future Marketing Trends Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference (2017)

by Foster, Tim, Styvén, Maria Ek, Wallström, Åsa, Engström, Anne
Published in Creating Marketing Magic and Innovative Future Marketing Trends Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference (2017)

by Rezvani, Zeinab, Jansson, Johan
Published in Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress (2016)

by Fernandes, Teresa, Fernandes, Filipa
Published in Marketing at the Confluence Between Entertainment and Analytics (2017)

by Shi, Fanjuan
Published in Marketing at the Confluence Between Entertainment and Analytics (2017)

by Coudounaris, Dafnis N.
Published in Creating Marketing Magic and Innovative Future Marketing Trends (2017)

by Chang, Chun-Tuan, Yeh, Wei-Cheng, Lin, You
Published in Creating Marketing Magic and Innovative Future Marketing Trends (2017)

by Kososki, Maiara, Prado, Paulo Henrique Muller
Published in Creating Marketing Magic and Innovative Future Marketing Trends (2017)

by Amir, Huma, Rizvi, Wajid
Published in Creating Marketing Magic and Innovative Future Marketing Trends (2017)

by Cherif, Emna, Lemoine, Jean-François
Published in Marketing at the Confluence Between Entertainment and Analytics (2017)

by Harris, Patricia, Robinson, Helen, Riley, Francesca Dall’Olmo, Hand, Chris
Published in Marketing at the Confluence Between Entertainment and Analytics (2017)

by Mohsen, Marwa Gad
Published in Creating Marketing Magic and Innovative Future Marketing Trends (2017)