Building a University Department Brand through Brand Association Network Technology
Kuan-Yin Lee, Prasana Kumar Samanta, Serhan Demirci
Published in Engineering proceedings (01.06.2023)
Published in Engineering proceedings (01.06.2023)
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Journal Article
Marketing Education through PBL: A Case of Social Media Influencer Marketing
Serhan Demirci, Kuan-Yin Lee, Ahmad Muzakki Binamak
Published in Engineering proceedings (01.06.2023)
Published in Engineering proceedings (01.06.2023)
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Journal Article
How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological Perspective
Demirci, Serhan, Ling, Chia-Ju, Lee, Dai-Rong, Chen, Chien-Wen
Published in Journal of theoretical and applied electronic commerce research (01.03.2024)
Published in Journal of theoretical and applied electronic commerce research (01.03.2024)
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Journal Article
Exploring Consumers' Impulse Buying Behavior on Online Apparel Websites: An Empirical Investigation on Consumer Perceptions
Lee, Chao-Hsing, Chen, Chien-Wen David, Huang, Shu-Fen, Chang, Yen-Ting, Demirci, Serhan
Published in International Journal of Electronic Commerce Studies (2021)
Published in International Journal of Electronic Commerce Studies (2021)
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Journal Article
Understanding Mobile Data Services’ Continuance: The Role of Enjoyment and Media Richness
Chien-Wen Chen, Serhan Demirci
Published in International Journal of Business and Economics (01.12.2019)
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Published in International Journal of Business and Economics (01.12.2019)
Journal Article
Understanding Mobile Data Services' Continuance: The Role of Enjoyment and Media Richness
Chen, Chien-Wen, Demirci, Serhan
Published in International journal of business & economics (01.12.2019)
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Published in International journal of business & economics (01.12.2019)
Journal Article
The Role of Trust Transfer in Facilitating Stickiness Behavior in Live Streaming: A Socio-technical Perspective
Chen, Wen-Kuo, Yanbegi, Fatih, Silalahi, Andri Dayarana K., Silaban, Pantas H., Eunike, Ixora Javanisa, Demirci, Serhan
Published in 2023 International Conference on Information Management and Technology (ICIMTech) (24.08.2023)
Published in 2023 International Conference on Information Management and Technology (ICIMTech) (24.08.2023)
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Conference Proceeding
Does nationality affect eWOM? Factors affecting customer satisfaction and eWOM in Indonesian Online Clothing Brands
Demirci, Serhan, Binamak, Ahmad Muzakki, Dwi Pradana, Muhammad Rafli, Hidayatulloh, Achmad Akbar, Peng, Te-Yu, Tang, Au Due
Published in 2022 IEEE 23rd International Conference on Information Reuse and Integration for Data Science (IRI) (01.08.2022)
Published in 2022 IEEE 23rd International Conference on Information Reuse and Integration for Data Science (IRI) (01.08.2022)
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Conference Proceeding