Self‐congruity and motivations as antecedents of destination perceived value: The moderating effect of previous experience
Frías‐Jamilena, Dolores M., Castañeda‐García, Jose A., Del Barrio‐García, Salvador
Published in The international journal of tourism research (01.01.2019)
Published in The international journal of tourism research (01.01.2019)
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Journal Article
Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation
Rodríguez-López, María Eugenia, Alcántara-Pilar, Juan Miguel, del Barrio-García, Salvador
Published in Tourism & management studies (01.01.2023)
Published in Tourism & management studies (01.01.2023)
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Journal Article
A review of comparative advertising research 1975–2018: Thematic and citation analyses
del Barrio-García, Salvador, Muñoz-Leiva, Francisco, Golden, Linda
Published in Journal of business research (01.12.2020)
Published in Journal of business research (01.12.2020)
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Journal Article
Formation of customer-based brand equity via authenticity: The mediating role of satisfaction and the moderating role of restaurant type
Rodríguez-López, María Eugenia, del Barrio-García, Salvador, Alcántara-Pilar, Juan Miguel
Published in International journal of contemporary hospitality management (10.02.2020)
Published in International journal of contemporary hospitality management (10.02.2020)
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Journal Article
Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions
Alcántara‐Pilar, Juan Miguel, Del Barrio‐García, Salvador, Porcu, Lucia, Crespo‐Almendros, Esmeralda
Published in Journal of consumer behaviour (01.11.2017)
Published in Journal of consumer behaviour (01.11.2017)
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Journal Article
Antecedents and consequences of university perceived value, according to graduates: The moderating role of Higher Education involvement
Doña-Toledo, Luis, Luque-Martínez, Teodoro, Del Barrio-García, Salvador
Published in International review on public and nonprofit marketing (01.12.2017)
Published in International review on public and nonprofit marketing (01.12.2017)
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Journal Article
A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries
Del Barrio-García, Salvador, Kamakura, Wagner A., Luque-Martínez, Teodoro
Published in Journal of interactive marketing (01.02.2019)
Published in Journal of interactive marketing (01.02.2019)
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Journal Article
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia, del Barrio-García, Salvador, Kitchen, Philip J., Tourky, Marwa
Published in Journal of business research (01.10.2020)
Published in Journal of business research (01.10.2020)
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Journal Article
Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia, del Barrio-García, Salvador, Alcántara-Pilar, Juan Miguel, Crespo-Almendros, Esmeralda
Published in International journal of hospitality management (01.07.2019)
Published in International journal of hospitality management (01.07.2019)
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Journal Article
Motivational Duality in Online Consumer Behaviour: Website Usability and Flow State as Moderating Factors
Alcántara-Pilar, Juan Miguel, del Barrio-García, Salvador, Porcu, Lucia, Crespo-Almendros, Esmeralda
Published in International journal of business & economics (01.01.2015)
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Published in International journal of business & economics (01.01.2015)
Journal Article