The Effect of Customer Satisfaction on Consumer Spending Growth
Fornell, Claes, Rust, Roland T., Dekimpe, Marnik G.
Published in Journal of marketing research (01.02.2010)
Published in Journal of marketing research (01.02.2010)
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Journal Article
Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
Golder, Peter N., Dekimpe, Marnik G., An, Jake T., van Heerde, Harald J., Kim, Darren S.U., Alba, Joseph W.
Published in Journal of marketing (01.05.2023)
Published in Journal of marketing (01.05.2023)
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Journal Article
Price and Advertising Effectiveness over the Business Cycle
VAN HEERDE, HARALD J., GIJSENBERG, MAARTEN J., DEKIMPE, MARNIK G., STEENKAMP, JAN-BENEDICT E.M.
Published in Journal of marketing research (01.04.2013)
Published in Journal of marketing research (01.04.2013)
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Journal Article
The Impact of a Product-Harm Crisis on Marketing Effectiveness
Van Heerde, Harald, Helsen, Kristiaan, Dekimpe, Marnik G
Published in Marketing science (Providence, R.I.) (01.03.2007)
Published in Marketing science (Providence, R.I.) (01.03.2007)
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Journal Article
Do Promotions Benefit Manufacturers, Retailers, or Both?
Srinivasan, Shuba, Pauwels, Koen, Hanssens, Dominique M, Dekimpe, Marnik G
Published in Management science (01.05.2004)
Published in Management science (01.05.2004)
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Journal Article
Gains and losses of exclusivity in grocery retailing
Gielens, Katrijn, Gijsbrechts, Els, Dekimpe, Marnik G.
Published in International journal of research in marketing (01.09.2014)
Published in International journal of research in marketing (01.09.2014)
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Journal Article
Strategic Assortment Decisions in Information-Intensive and Turbulent Environments
Dekimpe, Marnik G., Gielens, Katrijn, Raju, Jagmohan, Thomas, Jacquelyn S.
Published in Journal of retailing (01.07.2011)
Published in Journal of retailing (01.07.2011)
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Journal Article
Proximity-store introductions: A new route to big-box retailer success?
Dekimpe, Marnik G., Gijsbrechts, Els, Gielens, Katrijn
Published in Journal of retailing (01.12.2023)
Published in Journal of retailing (01.12.2023)
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Journal Article
Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises
Cleeren, Kathleen, van Heerde, Harald J., Dekimpe, Marnik G.
Published in Journal of marketing (01.03.2013)
Published in Journal of marketing (01.03.2013)
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Journal Article
Competitive Reactions to Advertising and Promotion Attacks
Steenkamp, Jan-Benedict E. M, Nijs, Vincent R, Hanssens, Dominique M, Dekimpe, Marnik G
Published in Marketing science (Providence, R.I.) (01.01.2005)
Published in Marketing science (Providence, R.I.) (01.01.2005)
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Journal Article