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Marketing Thinking and Doing
by
Deighton
,
John A
.
,
Mela, Carl F.
,
Moorman, Christine
Published in
Journal of marketing
(01.01.2021)
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Adding Bricks to Clicks: The Contingencies Driving Cannibalization and Complementarity in Multichannel Retailing
by
Steenburgh, Thomas
,
Deighton
,
John A
,
Caravella, Mary
,
Avery, Jill
Year of Publication
01.02.2009
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Adding Bricks to Clicks: The Contingencies Driving Cannibalization and Complementarity in Multichannel Retailing
by
Avery, Jill
,
Thomas J Steenburgh
,
Deighton
,
John A
,
Caravella, Mary
Published in
IDEAS Working Paper Series from RePEc
(01.01.2007)
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