A Study of the Relationships Between Generation, Market Orientation, and Innovation in Family Firms
Beck, Lien, Janssens, Wim, Debruyne, Marion, Lommelen, Tinne
Published in Family business review (01.09.2011)
Published in Family business review (01.09.2011)
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Journal Article
Successful New Product Pricing Practices: A Contingency Approach
Ingenbleek, Paul, Debruyne, Marion, Frambach, Ruud T., Verhallen, Theo M. M.
Published in Marketing letters (01.12.2003)
Published in Marketing letters (01.12.2003)
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Journal Article
Effective pricing of new industrial products
Debruyne, Marion, Frambach, Ruud T
Published in American Marketing Association. Conference Proceedings (01.01.1998)
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Published in American Marketing Association. Conference Proceedings (01.01.1998)
Journal Article
Successful New Product Pricing Practices: A Contingency Approach
Frambach, Ruud T, Verhallen, Theo M. M, Debruyne, Marion, Ingenbleek, Paul
Published in Marketing Letters (2003)
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Published in Marketing Letters (2003)
Journal Article